Collective Mind Technologies

Case Study

Client Profile

Collective Mind Technologies is a Denver-based company serving growing businesses through two core practice areas: creative production and technology solutions. On the creative side, their team handles video production, photography, branded content, promotional and training videos, and drone services. On the technology side, they offer managed IT support, small business technology consulting, NetSuite consulting, and Mac support.

The Challenge

Our client had grown their business through word of mouth and referrals for years but had reached a point where they needed inbound leads to scale successfully. They had engaged a branding firm as well as a lead generation company that weren’t able to deliver the results they were looking for, so they reached out to Red Egg. Prior to working with Red Egg, they had not received an organic website lead and did not rank in search results for any keywords.

Our Solution

We listened to their goals and created a new brand strategy outlining key messages and client personas. The brand strategy then guided a website build designed to support our multi-faceted digital marketing approach. We planned out the website and wrote the content knowing lead capture from SEO and digital advertising traffic was a top priority. We developed a content marketing strategy including blog posts, case studies, whitepapers, and videos that were targeting high-intent keywords. We used Google search ads and local services ads to drive geotargeted website traffic and calls for Collective Mind’s wide array of services.

The Results

Within a year’s time our client had a new brand guide and website that not only portrays their unique value but is poised for conversions. The website brought in clients that fit the target personas created in the brand strategy which led to high conversion rates. The success of our Google Ads strategy led them to continue their working relationship with Red Egg and we now have several years of shared success to show for it.