DDRC

Case Study

Client Profile

The Developmental Disabilities Resource Center (DDRC) is a Colorado-based nonprofit organization dedicated to supporting individuals with intellectual and developmental disabilities across every stage of life.

The Challenge

DDRC, a nonprofit dedicated to helping individuals with IDD/DD, was in need of a brand refresh to modernize their logo, website, and messaging. Since 1964, DDRC has remained a cornerstone in providing essential resources, services, and advocacy to foster inclusion and opportunity for those they serve. While their values and core beliefs remain the same, they were making a shift to becoming a service provider rather than a CMA as well. They engaged Red Egg to help them transition their website and overall messaging to reflect this new direction and ultimately give their brand and business new life.

Our Solution

We took them through our branding process to determine their new target audiences, develop in-depth personas, and refine their messaging to fit their new service classification. Utilizing the brand strategy as the foundation for the new website content, we developed a comprehensive design to showcase their many different services and drive visitors to donate and get involved.

We developed a comprehensive digital marketing strategy involving SEO, Google and Meta Ads, social media marketing, and email marketing to increase brand awareness and nurture current and prospective families and partners.

The Results

Thanks to our strategy and execution, DDRC got the brand revamp and modernization it needed to stand out in the IDD/DD service provider landscape. Since then, they have continued to increase the number of families utilizing their services and remain not only at the top of search results, but word of mouth referrals as well. They continuously have families lined up outside their day program facilities, hoping for a spot.