EZ Moving

Case Study

Client Profile

EZ Moving is a licensed and insured full-service moving company serving the greater Denver metro area. Their team handles residential and commercial relocations, local and long-distance moves, professional packing, labor-only help, and secure climate-controlled storage. On the commercial side, they also manage office furniture removal and decommissioning as well as interior design storage and installation.

The Challenge

EZ Moving came to Red Egg after parting ways with a previous marketing partner, and the timing made the transition especially difficult. They arrived during the slow season, when moving activity across the Denver area had quieted and there was little momentum to build on. Their website, landing page experience, promotional offerings, and digital advertising all needed attention. At the same time, they were competing for attention against some of the largest and most recognized moving brands in the country without the online presence to match. EZ Moving needed a partner who could rebuild their digital foundation from the ground up and carve out a defensible position in a crowded local market.

Our Solution

Red Egg began with a complete overhaul of EZ Moving’s digital presence, evaluating and updating the website, improving the landing page user experience, adding competitive promotional offerings, and revamping the paid advertising strategy. We ran a thorough competitor analysis to understand the local landscape and used those findings to corner EZ Moving’s offering in the marketplace, sharpening how their services were positioned against national and regional competitors. We paired onsite SEO optimizations with the website updates to improve visibility in search, then drew on EZ Moving’s existing Google Ads data to launch new campaigns with improved targeting, refined keyword lists, and landing pages built to match searcher intent. To strengthen social proof and expand commercial keyword visibility, we built out a new portfolio section showcasing completed projects. We also produced polished, professionally branded handouts to support the sales team in the field. With the fundamentals in place, EZ Moving had a presence that finally reflected the quality of their service.

The Results

Once the new foundation was live, growth came quickly. Within six months, EZ Moving saw a 136% increase in new user traffic, including paid search by 35% and a 30% increase from organic search alone. Website conversions, spanning form completions, calls, and emails, climbed until EZ Moving needed to expand their team and grow their business to keep pace with demand. Today they convert new clients at record rates, book schedules weeks in advance, and maintain a 4.9-star rating on Google while competing head-to-head with some of the biggest moving brands recognized nationwide.