Four15 Stacks

Case Study

Client Profile

Four15 Stacks, developed by Epic Development, is a 24-unit townhome community located in the heart of Atlanta, Georgia. Known for bold, contemporary design and a strong sense of place, Four15 brings a mid-century modern aesthetic to residential infill development in one of the country’s fastest-growing cities.

The Challenge

Epic Development was planning to build a 24-unit townhome development in Atlanta, GA. They engaged Red Egg Marketing to brand and market the properties, Four15 Stacks, hoping for sales soon after the project was completed.

Our Solution

Red Egg Marketing devised and implemented an innovative real estate marketing strategy which included brand strategy, messaging, videography, social media, SEO, and email marketing. We directed traffic to a carefully designed real estate website with a lead capture mechanism that showcased property features and townhome renderings.

The Results

Using our marketing strategy, we built a highly targeted list of over 720 interested buyers and real estate agents. Due to the enormous demand for the townhomes, the real estate developer was able to sell all 24 units before construction was completed, some above asking price with fixture upgrades.

Epic Development has continued to hire us for additional real estate projects of varying sizes. We have coordinated the branding and marketing on multiple real estate developments including a 10-unit luxury townhome project called The Water Tower Stacks that sold out completely before construction even began with 100% of the units purchasing additional upgrades.