Case Study
Client Profile
Latitude Insurance is an independent insurance agency with offices across Colorado, Wyoming, and Montana. They offer personalized coverage across a broad range of personal items, including home, auto, umbrella, flood, wildfire defense, watercraft, jewelry, and more.
For Wherever Life Takes You
When a few insurance veterans were ready to combine forces under a new brand, Red Egg accepted the challenge. We took them through our naming and branding process to settle on a unique brand that integrated their deep industry expertise and love of the outdoors. The adventurous, confident aesthetic embraces their mountain roots and embodies their company tagline, “For wherever life takes you.”
Branding
A Local Insurance Agency with Global Reach




Color Palette
Navy and charcoal ground the brand in trust, while amber and gold evoke mountain sunsets—confident, adventurous, and never boring
Navy
Amber
Gold
Charcoal
Eggshell
Web Development
A website launching a new brand looking to break the mold of the stereotypical, boring insurance agency.
Powerful Videography
Latitude wanted to highlight the lifestyle associated with the new brand we helped create. Our team incorporated this engaging video and were able to deliver it lightning fast.
Leveraged Testimonials
In every business, referrals are key. We made sure to include up to date testimonials integrated directly from Google to build trust and juice up SEO.
Fun, Modern Design
Looking to break the mold of a traditional insurance website, our design team focused on creating something modern, easy to use, and, dare we say, fun.


Testimonial
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