MCN Solutions

Case Study

Client Profile

MCN Solutions, formerly branded as MCN Heathcare and purchased by Ntracts in 2025, was a healthcare software and compliance company providing policy management, regulatory alerts, and learning management systems. MCN helped highly regulated industries streamline workflows, manage contracts, and maintain audit readiness, with a growing footprint beyond its healthcare roots.

The Challenge

MCN Solutions had just completed a full rebrand and was about to launch a new website. The new site looked great and reflected the company’s expansion beyond healthcare, but there was no plan in place regarding SEO. The rebrand meant to fuel the next stage of growth was risking cutting off the flow of new business. MCN Solutions came to Red Egg at the 11^th hour to reduce the impact of the transition without holding up the launch and build a marketing program to generate more leads.

Our Solution

The site had been built by a team focused solely on web development and the site was launched with no redirect strategy in place. Red Egg ran a full site and SEO audit, then executed a redirect strategy to preserve the old URLs’ value. The website content had been written without any SEO strategy or keyword research. We jumped in to edit the content based on historical keyword research and advised on landing page UI/UX adjustments designed to increase word count and improve the pages AI SEO.

We launched a paid search strategy to ensure we captured MCN Solutions’ branded traffic and revamped the paid search campaign to gain visibility for high-intent search queries in their target verticals while Google re-indexed their site. We also rebuilt the conversion tracking, call tracking, and analytics integrations that had broken during the site launch, so every dollar of ad spend was measurable.

The Results

While a dip in search engine visibility occurred, due to our proactive monitoring and quick action a recovery was fast and durable. Traction came within the first 30 days, and by month six MCN Solutions’ foundation had been fully rebuilt. Monthly new user traffic nearly tripled, while organic search traffic more than doubled. The site’s first-page presence on Google doubled to 41 keywords, including most commercial terms lost in the migration, and tracked conversions rose 56% as the reclaimed traffic proved to be the right traffic.

MCN Solutions’ experience underscores something we see often: a website is not just a pretty design project, it is a business asset whose value depends on whether people can find it. A polished, well-built site alone does not protect the search equity a company has spent years earning. When a redesign or migration happens without a marketing team weighing the SEO implications, the very launch meant to drive growth can quietly erase it. Pairing a strong development team with a strategic marketing team means every piece of the puzzle gets examined before a major change goes live, so a rebrand builds on momentum rather than starting from zero.