Mooi Beauty Studio

Case Study

Client Profile

Mooi Studio is a Denver beauty studio offering a curated range of services including skincare, lash and brow treatments, and bridal beauty. Built on a foundation of personal recommendations and a loyal client base, Mooi has grown into a trusted name in the Denver beauty community with a reputation for quality, care, and results.

The Challenge

Over the years, Mooi had expanded their business primarily through word-of-mouth and personal referrals, working with separate marketing providers for different needs across their business. Interested in amplifying their brand visibility, growing their social following, and strengthening their overall online presence to attract new clients, Mooi sought a single partner that could deliver a full suite of services under one roof. They were referred to Red Egg by another one of our happy clients in an adjacent industry.

Our Solution

We began by immersing ourselves in every facet of the beauty industry before conducting a thorough site audit to establish a stronger digital foundation. From there, we focused our efforts on three core priorities: consistency, organization, and intent.

Mooi was active on social media and running promotions monthly, but their efforts lacked the structure needed to make a lasting impact. We overhauled their social platforms and developed a cohesive posting cadence that integrated their in-house content with our own. We supported the launch of deals, giveaways, events, and strategic collaborations with adjacent Denver businesses to grow their following and strengthen brand recognition across the community.

To support longer-lived promotions and keep a steady stream of bookings on the calendar, we developed and managed a Meta advertising strategy tailored to Mooi’s audience and service offerings. We also provide ongoing website support and manage their SEO to ensure Mooi is visible and competitive in local search.

The Results

Within the first six months of our partnership, Mooi Studio ranked on the first page of Google search results for over 90 high-intent keywords in Colorado. Meta Ad click-through rate increased by 75%, and bookings driven by ads increased by 186%. On social media, Instagram followers grew by 6% and engagement increased by 26%.