RMT Trucks

Case Study

Client Profile

RMT Trucks is a commercial fleet solutions provider serving businesses along Colorado’s Front Range with customizable truck rental, leasing, and financing options.

The Challenge

RMT Trucks came to Red Egg Marketing while their website was mid-development and headed in the wrong direction. The development team was hard to reach, site was unstable and was not built with long-term growth in mind. As a commercial truck dealership, RMT needed a website that could properly showcase inventory, generate leads, and compete in a highly competitive search landscape.

They were looking for a marketing partner who could not only repair the existing issues, but also take ownership of their digital presence and turn the website into a reliable sales and marketing tool.

Our Solution

Red Egg stepped in to get the website back on track and quickly became RMT Trucks’ full-service marketing partner.

We stabilized and completed the website build with a strong focus on performance, usability, and search engine optimization. To support inventory marketing, we integrated dynamic inventory feeds and worked with our in-house graphic designers to create professional, consistent truck photography that elevated the brand and improved listing performance.

From there, we implemented SEO-optimized landing pages designed to target high-intent commercial truck searches and support long-term organic growth. We launched and continue to manage Google Ads campaigns to drive immediate lead generation while supporting long-term SEO growth through ongoing optimization, content improvements, and technical enhancements.

The Results

RMT Trucks now has a stable, scalable website that effectively supports both organic and paid traffic strategies. The improved structure, SEO foundation, and digital marketing efforts bring in potential buyers who are able to easily find trucks, explore options, and convert.

With ongoing SEO and Google Ads management, RMT continues to increase visibility, generate qualified leads. In 1 year, new users on the site were up 331% and the company saw a 135% increase in conversions. Paid search and organic search efforts were responsible for 60% of all new website users in the first year of services. Within 12 months, the website ranked in the top ten search positions for over 70 high-volume, high-intent keywords.