Rocket Supply

Case Study

Client Profile

Rocket Supply is a small retail business in Denver, Colorado that competes with national chain stores selling tools, supplies, and equipment for the stone, tile, and concrete industries. They also offer tool and equipment repair services.

The Challenge

Rocket Supply had reached a plateau and couldn’t grow their business on referrals alone. They had a great team, stellar service, and a terrific reputation. However, they were looking for a boost in customer engagement – new leads visiting the store, calling their sales team, and buying online. Since they didn’t have a marketing department, they needed help with strategy and implementation.

Our Solution

The Red Egg Marketing team listened to our client’s business goals and developed a scalable marketing and implementation strategy to meet their budget. The strategy included search engine optimization (SEO), Google Ads, email marketing, web development, and social media. We planned to build visibility in both the local Denver market and nationally with an ecommerce component. 

The Results

Within a year’s time, Rocket Supply was posting record profits and had to expand their staff. The advertising campaigns boast an average 2.15% conversion rate with a return on ad spend averaging $7.60 in sales for every $1 spent. Call volume and new online user metrics doubled. New customers have grown considerably and the email marketing automations and campaigns are driving more repeat business. Rocket Supply has recently expanded into a newer, larger space to accommodate their sustained growth over the years. Red Egg continues to provide marketing services to this day.