Here’s How to Regain Leads After Falling off in Local SEO

You’re a small business owner and your website leads suddenly dried up. The phone isn’t ringing, and your email mailbox is collecting cobwebs. It’s a bleak scenario, but it happens from time to time. One of the biggest reasons for the sudden shift could be neglected local SEO. Before we get too deep into the details, let’s run a quick experiment to gauge how your local SEO stands.

Local SEO experiment

1. Open a new tab in your internet browser

2. Navigate to Google.com

3. Type a search term that a qualified lea would enter

4. Find your website in the results

Try this with a few different search terms. For example, if you run a landscaping business, try entering “best landscaping company near me” or “front yard landscaping in (your city)”.

Did you have to scroll to find your website? If so, your clients are most likely finding other landscapers before reaching your website. The good news is that climbing to the top of the list is possible when you focus on improving your local SEO. The even better news is that our marketing agency specializes in local SEO, and we’re here to help you make sense of this complicated topic.

There could be several reasons why you lost your SEO ranking position for a keyword locally. Here are a few possibilities:

1) Algorithm Updates

Search engines like Google regularly update their algorithms to improve the quality of search results. Because of this, your website’s position in the search engine results page (SERP) may fluctuate. Of course, the way us SEO pros combat dramatic organic traffic decreases is by ensuring a site follows best practices.

Regularly conducting SEO audits is one of the best ways to identify any technical issues, broken links, or duplicate content. These problems can negatively impact your rankings. Here at Red Egg, we use tools like Google Analytics, Google Search Console, and Semrush to monitor your website’s performance and identify areas that need improvement to keep it in accordance with Google’s algorithm requirements.

2) Changes to your Website and its Content

When you make significant changes to your website, such as a redesign or migration to a new platform, it affects your rankings. Before completing any changes, it’s important to make sure that you keep SEO in mind. Make sure to follow best practices for site structure, content, and optimization.

A well-structured website with a logical hierarchy helps search engines understand the content and context of your site. When you plan your site architecture with a clear hierarchy, including categories, subcategories, and pages, you can be sure that your website will stand the test of time and is well-equipped to rank well in search. Given that creating a new website can be a significant investment, you’ll want to ensure that any company you partner with understands and implements these integral pieces.

Pro Tip

When hiring a web development team, it’s important to ensure they take SEO protocol into account when designing and developing a new website or migrating an existing domain to a new management system. Ask about their process ahead of time and inquire about SEO preservation as well!

3) Local Competition

It’s possible that your competitors have improved their SEO efforts and are now outranking you for your target keywords. Translation? You’re behind the 8-ball! Perhaps they’ve hired an SEO company. Maybe their local Denver marketing company has implemented a new strategy. Maybe their in-house marketing manager has some tricks up their sleeves. Regardless of the catalyst, the reality is that your competition is collecting the leads and you aren’t.

It’s essential to monitor your competitors’ strategies regularly and adjust your own tactics accordingly. You can use programs like Google Search Console, Semrush, and Ahrefs to monitor your traffic and keyword positioning. If you notice a significant dip in a local keyword positioning, investigate your competition’s data. This is a useful tactic to see if they’ve taken your place. It’s also worth noting that if your business information is inconsistent or inaccurate across directories, it could negatively impact your local search rankings.

Pro Tip

Reviews are like SEO candy! Better yet? They’re free! If you want to get a boost in your local visibility, collect online reviews from as many past and present clients as possible.

4) Technical SEO Issues

Technical issues such as broken links, page speed, or duplicate content can negatively affect your SEO rankings. Slow site speed is a major contributor to a negative SEO score, so it’s essential to minimize load times. A few ways to do this are by using a clean code, optimizing your CSS and JavaScript files, and compressing your images.

In addition to page speed, having a website that is optimized for mobile is crucial to ensure all users are able to access your site’s contents quickly and comprehensively. A responsive design ensures that your website is accessible and easy to navigate on different devices, improving the user experience for mobile users.

Your Denver SEO Company

Overall, there could be several reasons why you may have lost your SEO ranking position for a keyword locally. It’s important to regularly monitor your rankings and investigate any changes to identify the root cause and take appropriate action to improve your SEO. One great way to kick your small business SEO off right is by designing a website that keeps SEO in mind.

Planning site structure, using keyword research, optimizing images, using a responsive design and minimal load times. It’s all a daunting undertaking to face on your own. After all, you have a business to run. By hiring a Denver marketing agency to implement these tips, you can create a website that is user-friendly, visually appealing, and optimized for search engines. Are you ready to get started? Let’s chat.

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