3 Trends for Denver Marketing Agencies to Watch in 2022
New year, new trends for Denver marketing agencies to keep an eye on! One of our favorite things about working in marketing is how it’s constantly changing and adapting to the world around it. Staying on top of the latest and greatest marketing strategies is possibly one of the most instrumental ways to help your small business thrive.
Here’s what Denver marketing agencies are expecting to see a lot more of this year.
Social Responsibility Will Take Center Stage
Recent years have transformed the way people think about businesses. Consumers are more likely to do business with businesses that treat their employees, customers, and the world around them with respect and transparency.
The statistics speak for themselves:
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86% of consumers say authenticity is a deciding factor when it comes to choosing to do business with a company
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77% of consumers prefer to buy from companies that share their values
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64% of consumers would boycott a brand over a social or political issue
This trend shows no signs of stopping, especially in 2022. A good way to show your brand’s values is to partner with a nonprofit, charity, or cause you care about. That way, not only are you enriching your employees lives by giving to and being a part of a good cause, but you are adding dynamism to your brand.
Pro Tip
Short-Form Video Content is a Must
Another thing Denver marketing agencies are looking at is adding video content to their marketing strategy. It is no longer a “maybe”. It’s a “must have”.
Video marketing is here to stay, and at this point, it’s expanding at a break-neck speed. Short form videos in particular are eye-catching, easy to watch, fast, and are a tried-and-true form of storytelling that audiences love to engage with, which makes it an ideal medium for small businesses to take advantage of. Including a video on your landing page can boost your conversion rate by up to 80%! Even better, adding a video to your website has also been found to increase your website’s organic search traffic by approximately 157%.
Here are a few ways that small Denver businesses like yours can capitalize on video content for your small business marketing strategy:
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Highlight Client Testimonials
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Share Your Brand’s Story
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Demonstrate How Your Product Works
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Webinars
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Explainer Videos
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Interviews
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Social Media Videos
One method that has skyrocketed in popularity, especially during the pandemic, is TikTok. Yep, you heard that right. The social media app that you’ve been hearing about may prove to be the secret sauce to success in 2022 for your Denver small business.
As one of the five most downloaded apps in the world, TikTok provides small businesses with an unbelievably valuable opportunity to expand their reach and connect with an engaged audience. Why? Well, it all comes down to TikTok’s algorithm.
Their algorithm is specifically designed to keep people on the app for as long as possible by continuously feeding audiences new videos that are catered to their interests. That means if you sell makeup, for example, TikTok wants to get your content in front of the eyes of people it has already identified as beauty enthusiasts. Pretty cool, right?
Note
If you’re interested in adding TikTok to your social media marketing plan, here are some in-depth marketing tips from small business owners who have found success through TikTok!
SEO Is Here to Stay
This year, SEO will continue to be one of the most valuable internet marketing trends for small businesses. Honestly, at this point, it’s not really a trend. With the onset of the pandemic two years ago, consumers have shifted en masse to using the internet to discover new businesses, brands, and products. Thus, businesses want to make sure their webpages are constructed in a way that will propel them to the top of their target audience’s Google searches for exposure and reach purposes. That’s where SEO comes in.
But you may be asking yourself: what are other things that SEO can do for my Colorado small business?
Good SEO Equates to a Better User Experience
UX is definitely on the forefront of most marketer’s minds right now. Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success. Google’s Page Experience Update is something that marketers in all industries will need to adhere to and is part of their longstanding focus on the customer experience.
Local SEO Leads to More Engagement, Conversions, and Overall Traffic
Local SEO is designed to optimize your business’ digital properties for a specific location/vicinity so people in your geographical area can find you faster and easier. If you have a new brick and mortar business in a bigger city like Denver, Local SEO will help Denverites find your business in the first place!
SEO is a Long-Term Strategy
One of the best benefits of using SEO is that it boosts your business’ long-term success. Unlike other traditional marketing campaigns that help in the short-term, SEO is an ongoing, long-term strategy that will keep improving your business. Improvements will be in sales, revenue, and quality leads for years to come (that is, as long as Google is a thing!)
Denver Marketing Agencies – Make this Year a Great One
The past two years have been super challenging for everyone, and this year we are all bound to run into some bumps in the road. However, with these three marketing trends integrated into your small business’ marketing strategy, you should be on the right track for success—no matter what this year brings.
If your Colorado small business wants to strengthen its marketing strategy in lieu of the new year, Red Egg’s talented creatives can help. From web development to copywriting and even SEO services, we have the tools and expertise your business needs to thrive. Drop us a line and we can get started!