Category: Marketing Strategy

This category emphasizes the importance of a customized marketing approach. Learn about developing tailored strategies that align with your specific business objectives and target audience. Understand why a strategic roadmap is essential for effective marketing and achieving your goals.

Hen wearing a blue bow against a magenta background

9.3.26

Breaking Barriers, Cracking Eggs, and Just Being Girls: Women in Marketing and Business are Here to Stay

Our girl Dolly Parton, may she rest in peace, was a true businesswoman who said it best back in 1980 with her iconic song “9 to 5.” Working women were clocking in early, giving everything they had, and still getting passed over for promotions and pay. More than four decades later, the story looks different. Women aren’t just holding their own in the workforce; they’re leading it (watch out, boys), and we see that firsthand at Red Egg, where women lead departments and shape the work we send out into the world every day. Throughout this blog, we are getting into the nitty-gritty of all things women in marketing and why the future of this industry is undeniably women.

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Adjustable wrench tightening a bolt against a solid Navy blue background

6.22.26

B2B Marketing for Manufacturing Companies

The days of winning manufacturing contracts with a firm handshake and a glossy tri-fold brochure are officially behind us (RIP, trusty coaster). B2B marketing for manufacturing companies is now a digital game, and the buyers making purchasing decisions are doing their research online long before they ever pick up a phone. In this guide, we’re breaking down the strategies that actually move the needle: how to get your website working as hard as your shop floor, which SEO tactics target the buyers who are ready to buy, how content builds authority with engineers and procurement leads, and why LinkedIn, email, paid ads, and social proof are the tools separating the shops with full order books from the ones still waiting on the phone to ring.

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illustration of marketing workers with a background of gears and dollar sign, discussing processes and money

3.17.26

How Content Marketing for Manufacturing Companies Can Boost ROI

Content marketing for manufacturing companies is the most effective way to shorten long B2B sales cycles and build trust before a single sales call happens. By providing technical value and clear data, manufacturers can turn their website into a lead-generation machine that delivers a measurable return on investment. It’s about moving your brand from a simple vendor to a “Grade A” industry authority that procurement officers actually trust.

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11.19.25

The Many Reasons to Use Dog Trainer Marketing for Your Business

Let’s be honest: You’re a dog trainer, not a marketing strategist! And that’s okay You’re the best in the business when it comes to leash reactivity, advanced obedience, and getting a stubborn Frenchie to listen. But when you look at your client list, it’s not exactly a packed house. Why? Because you’re trying to build an empire one successful ‘stay’ command at a time, while your competition is leveraging strategic dog trainer marketing, data, SEO, and targeted ads to steal the show.

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business ideas for stay-at-home moms

9.26.25

Business Ideas for Stay-at-Home Moms: Time to Fly the Coop

Alright, let’s stop pretending. You didn’t come here to read another fluffy listicle about starting a mommy blog (though we can help you with that, too). You’re here because you’re a professional who took a brief, life-altering career detour, and now you’re ready to get back in the game—on your own terms. We know the drill: You’ve got an impressive skillset, a schedule dictated by nap times and school pick-ups, and absolutely zero tolerance for low-paying fluff or rotten business ideas.

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9.3.25

How to Build the Ultimate Multi-Location Business Marketing Strategy

You’ve built a multi-location business, which means you’ve already cracked the first hurdle. But if your marketing is a hot mess, you’re just leaving money on the table. It’s time to stop walking on eggshells with a timid, single-location approach and build a strategy that’s as impressive and organized as your business empire. Keep reading to learn everything you can about multi-location business marketing.

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