Articles by

Marcus Olsen

Marcus has been working in paid advertising since 2019 and has a strong knowledge of running all types of ads for an assortment of different businesses. Few things are more satisfying to him than making a visible impact to his accounts and he brings the same amount of excitement into his writing. Marcus specializes in easy-to-read articles about optimizing your paid ads and utilizing all platforms Google has to offer.

Marcus Olsen
google ads ai

9.26.25

Should Your Business Create a Google Ads Account With AI? The Pros and Cons From a Google Ads Pro.

AI is changing the way we use the internet and Google Ads is no exception. With different AI tools available across multiple platforms, many businesses are asking, “Should you create Google Ads with AI?” This is a loaded question that can’t be answered by just a “yes” or “no,” but instead would say there are both pros and cons. As a Paid Search Specialist working in Google Ads for almost six years, I’ve experienced firsthand where AI can make Google Ads much simpler, but also where it falls short and can just make things even more difficult.