Building a Facebook Ad campaign (or any social media ad campaign, for that matter!) can be daunting. There are many different directions you can take depending on what your overall goal is. As a Denver marketing company, we’ve built our fair share of Facebook Ad campaigns over the last eleven years, so naturally we have a few tips and tricks up our sleeves to garner the best results.

Here are three of the biggest things to keep in mind when creating your next Facebook Ad campaign.

Have a Solid Plan

Before we even start building a new campaign, our Denver marketing agency makes sure we know what the overall point of the campaign is. Maybe it’s to build brand awareness, or maybe we have a special event or promotion we want to get in front of as many eyes as possible. Or maybe it’s a promotion for current members. Perhaps we’re looking to promote an account upgrade or show current members a new feature they can participate in. Whatever the reason for a new campaign, a Denver marketing company will tell you to make sure you have a solid plan because it will make things much easier as you’re building.

Decide on an Ad Format

So now that you have a solid idea of what the point of the campaign is, the rest should start to become clearer. Next, you will consider the type of ad format you want to use. You could go with a simple “single image or video” format if the image/video itself is what you want your audience to focus on. Or maybe you have multiple images, or the message of the ad is more important than the image. In which case, your marketing team will suggest a “carousel” format. There are a few more formats you could choose from, but these two are likely going to be the most common ones you will use.

Consider Your Audience

Remember earlier when we said having a solid plan will make things easier later on? This is one of those times. What kind of audiences you choose will depend on the direction you’re looking to go with your campaign. If it promotes credit, employment, housing, or social issue; you’ll have to log that in the special ads categories. Your ad agency will know all too well how doing this will limit what types of audiences can be added to your campaign. For example, a credit special category does not allow look-a-like audiences to be used. Don’t forget to use negative audiences as well!

Your Ideal Denver Marketing Company

Now, while these three points are incredibly critical to a successful campaign, but they’re just the tip of the iceberg. There are so many different moving parts to consider when building a successful social media ad campaign (check out Hootsuite’s guide to see what we mean!). If your team is feeling overwhelmed when it comes to building its Facebook Ad campaigns, it may be time to ask for help from the pros. Our skilled team of marketing strategists know the ins and outs of social media advertising, and we’d be stoked to meet with you to discuss enhancing your Facebook social media ad strategy. Reach out to us at (720) 446-6640 or fill out our contact form and one of our awesome team members will be in touch shortly.