Author: Sam Kilpatrick

Sam is a skilled designer with a passion for crafting exceptional digital experiences. With a strong foundation in design principles and a keen eye for detail, he has been honing his skills since 2019. Sam holds a Full Stack Engineering degree from the University of Texas and an Associate’s degree in Visual Communication from Austin Community College.

6.13.25

A Guide to Branding Your Small Business (+ A Free Brand Guide Template!)

In the early stages of your marketing and advertising efforts, it’s important to establish a brand guide. If your team is diligent in staying true to the mission and style outlined in your guide, you will increase the value of your company, while providing your employees with inspiration and motivation.

Here’s what a brand guide should look like, what it should include, and how you should go about discovering key branding components of your business.

12.23.24

Importance of User Experience in Web Design and SEO

A great website is more than just pretty visuals, it’s about creating an enjoyable and seamless experience for your users. In today’s competitive digital world, user experience (UX) plays a critical role in keeping visitors engaged, driving conversions, and boosting your search engine rankings. Whether you’re building a new site or improving an existing one, prioritizing UX ensures your business stands out!

12.10.24

How to Make an Infographic in Illustrator

Creating a powerful infographic can help your brand stand out, deliver information effectively, and increase engagement. Adobe Illustrator is a fantastic tool for this, offering flexibility, scalability, and customization. Whether you’re new to Illustrator or just looking to improve your skills, our guide will walk you through how to make an infographic in Illustrator step-by-step.

11.5.24

How SEO and Graphic Design Go Hand-in-Hand

When it comes to creating a successful website, whether it’s a custom ecommerce web development project, a healthcare team, or a simple informational site, SEO and graphic design are a dream team! SEO helps people find your website, and great design makes sure they stick around. You could have the most beautiful site on the web, but without SEO, no one will find it. And without good design, visitors might leave before they’ve had a chance to explore.