What is a Brand Guide and Why Does Your Business Need One?

Consistency is key to developing a brand that resonates with your clientele. Any digital marketing team will tell you that cohesive branding means your customers will know what to expect from your company.

In the early stages of your marketing and advertising efforts, it’s important to establish a brand guide. If your team is diligent in staying true to the mission and style outlined in your guide, you will increase the value of your company, while providing your employees with inspiration and motivation.

Here’s what a brand guide should look like, what it should include, and how you should go about discovering key branding components of your business.

What a Brand Discovery Journey Looks like for Our Clients

Insights from a Denver Marketing Company

Any successful branding outline starts with a discovery stage. This is a stage many small businesses neglect when starting out… and that’s ok! Entrepreneurs sometimes lack experience in marketing, but that’s where a Denver marketing company comes in handy.

We know the right questions to ask to get to the root of your company’s mission and style. Using our proprietary branding questionnaires and a discovery session, we will help you determine your target demographic, ideal client profile, value proposition, brand’s position in the market, and messaging. The information gathered from this branding exercise will guide all marketing efforts moving forward.

What Does a Brand Guide Include?

Depending on how far along you are in your marketing journey and which industry you’re in, your brand guide can either be highly specific or more of a basic overview of your creative direction.

The bare bones of your Brand Guide can include, but is not limited to:

  • Company background

  • Messaging

  • Value proposition

  • Mission statement

  • Brand promise

  • Logos

  • Brand color palette

  • Brand typography

  • Photography

  • Copy standards

  • Client personas

Think of this as your brand’s personality. Once you develop a true brand identity, you can use these colors, logos, messaging, and cornerstones to provide cohesive messaging across all platforms and to your staff.

What a Brand Guide Should Look Like

If you’re going to really improve your marketing efforts and establish the kind of branding your company needs, your guidelines will need to be outlined on more than just a piece of paper. To make the most of your brand guide, ensure its accessible to every employee in a PDF or other digital format.

There are several online formatting assistant programs that will provide a template for your brand guide. Canva, Venngage, and Flipsnack have brand guidelines templates, real-world examples, and design tips that will help you build your own brand guidelines.

The Best Way to Brand

All in all, the best way to communicate your brand consistently is by establishing guidelines. It can be a very tedious and time-consuming process for some. It even takes our team of professional marketers quite a bit of time to ensure everything is perfect. However, the hard work pays dividends for your company.

Here at Red Egg, our graphic design team creates functional and stunningly attractive marketing collateral to support your brand recognition in both the physical and digital worlds. We do our homework to understand your industry, goals, audience, and competition.

If you are developing new content for an existing brand, our designs will seamlessly incorporate your look and feel. If you are forming a new brand, we will work with you to develop a unique logo concept and correlating brand guidelines that capture the true essence of your business or organization for years to come.

Our graphic design and branding talents are at your service, no matter how your brand grows or changes. If you’re interested in taking your branding to a new level with a Denver marketing company, we’d love to chat. Drop us a line to get started!