Category: Content Marketing

This blog category explores the art and science of content marketing. Discover how to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Learn about strategy development, content creation best practices, different content formats, and how content marketing integrates with other marketing efforts.

5.17.21

Do These 4 Things Before Publishing a Blog Post for SEO

Posting on your blog is one of the easiest ways to consistently add new content. Maintaining your blog content will get more traffic to your website and improve keyword rankings. There are so many things you can do to optimize your site SEO, but we’ll share just 4 tips you can use today to optimize your blog content.

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explainer videos

1.26.21

The Power of Explainer Videos as a Marketing Tool

You’ve likely seen explainer videos just about everywhere. There’s a good reason for that – they’re a very effective and efficient marketing tool. Explainer videos as a marketing tool are typically short marketing videos ranging from about 30 seconds to 3 minutes in length.

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