Hard Boiled Content

10.26.21

Copywriting 101: Everything Your Small Business Needs to Know

Marketing copywriting fuses elements of a company’s brand voice with language that will move a client further through your sales funnel.

12.22.20

Why Brand Authority Should be a Top Consideration in Small Business Marketing

Any small business owner will tell you that the community is your biggest asset. Creating and maintaining trusting relationships with your clients is paramount to developing a successful brand. Of course, understanding what your customers want to see in your small business marketing isn’t always clear cut.

03.24.20

4 Characteristics of a Good Website

In this post, we’ll look at some of the top characteristics of good websites as well as examples and supporting evidence to explain why they’re so important and how you can implement them as part of your strategy, no matter how your site is built. If you’re thinking about starting a new website design project or revisiting an existing one, this list might be worth a look.

12.13.19

How to Repurpose Content

Creating high-quality content is a very important aspect of any marketing strategy. In addition to gaining higher ranks for SEO, content marketing satisfies users and readers.