Category

Search Engine Optimization (SEO)

This category cuts through the noise to provide actionable insights into Search Engine Optimization (SEO). Explore strategies for organically increasing inbound traffic, improving your website’s visibility in search results, and effectively managing your local search presence.

8.18.25

The Importance of a Website Redesign Strategy

Is your website a bit of a "bad egg" lately? Maybe it's looking a little scrambled, or perhaps it's just not getting you the traffic or outcome you want. Many business owners see a website redesign as simply a new coat of paint—a fresh look to replace an outdated one. However, the most successful redesigns are a strategic move, a carefully planned process to achieve specific business goals. At Red Egg Marketing, we know that a website is a living, breathing tool for your business, and without a solid website redesign strategy, you're likely to miss out on a massive opportunity for growth.

8.12.25

Is Google Indexing Your Instagram? The Guide to the New Rules of Social SEO

Instagram has been a go-to platform for businesses to connect with their audience, share stories, and build brand presence. Recently, Instagram took a big step that changes how businesses can get found online–Google indexing Instagram accounts finally began. Since July 10, 2025, Google has started including public Instagram content from professional accounts in its search results. This means your Instagram posts and profile pages can show up on Google, making it easier for potential customers to discover your business outside the Instagram app.

women using AI to search websites with robot vector image

7.14.25

Here’s Our Approach on How to Optimize Your Website for AI

In the words of the famous Ted Lasso, “Hold onto your butts!”, because the internet as we know it is getting a serious brain upgrade! If you've been feeling like AI is some futuristic concept from a sci-fi movie, think again. From voice assistants to personalized recommendations and, most importantly, the way we search for information, artificial intelligence is no longer just a trendy lil buzzword – it's the new co-pilot for your online presence.

2.18.25

How to Rank in Google AI Overview Search Engine 

Want to get your website featured at the top of Google's search results and attract more qualified traffic? Then, you need to understand how to rank in Google AI Overview search engine. This new feature is changing the search landscape, and optimizing your content for it is crucial for online visibility. This article will explain what the Google AI Overview is, why it matters for your SEO, and how you can rank in it to achieve your business goals.