How to Tweak Your Small Business Marketing Strategy to Inspire Loyal Customers

Customer loyalty is such an important aspect of any small business. It can help you gain more business through referrals, promise job security for your employees, and continue to provide services for your clients who rely on you.

As an established marketing firm in Denver that has a focus on small business marketing, we have multiple loyal customers and gain over 1/3 of our business through referrals. When it comes to small business marketing strategy; we know what we’re doing because it’s what we rely on as well. Here are some of our secrets to having a loyal customer base.

Streamlining Communication

No matter what business you’re in, communication is extremely important, possibly even more so as a marketing firm.

Clients appreciate clear, no-frills communication. If your small business provides a B2B service, try conducting strategy and catch-up meetings as frequently as seems fit. While client emails waste time and money, phone calls or in-person meetings are a more effective way to receive immediate feedback and solutions.

The same goes for B2C companies. Email newsletters are a great way to keep your clientele updated on recent promotions, deals, events, and news. Make sure your loyal customers know you appreciate them!

Tip

To keep the loyalists engaged, try doing a ‘members only promotion.’ While your customers likely already know the benefit of your business, it’s always nice to show them you’re thinking of and thanking them.

Change Up Your Strategy

It’s always important to stay grounded and keep a pulse on your small business marketing strategy. If something you’re doing isn’t producing return customers, maybe you need to revisit it and uncover what part of the experience is lacking for the client.

It’s okay if some of the strategies you’re employing aren’t producing the desired results. Better to make the adjustments up front than risk creating a disgruntled customer. Tweak the marketing strategy and consumer experience to test other solutions.

Not all marketing strategies are the same for every business. It can sometimes be a trial and error process.

Tip

Interact with your brand from the front-end. Behave as you would if you were shopping around for a company like yours. Decide how you like your own user experience and plan from there.

Listen to Your Clients

Taking your clients ideas into consideration is important. Your clients want to feel like they are being heard.

Social media is a great way to elicit feedback from your community. Use this platform to level with your customers and ask how you can improve. Ultimately, they’re the ones you care most about… if they have any feedback at all, most likely, you’ll want to hear it.

This one may sting, but listen closely: Yelp & Google Reviews are there to help you improve. It’s easy to take a bad review to heart, but they will ultimately help mold a better business. Use the criticism as a catalyst to find a solution and improve your customer experience. If there’s a way to grow your business from a bad review, John Doe may deserve a thank you!

Tip

Ultimately, you decide how you want to approach the strategy since you’re the professional, but it’s also important to make your clients feel appreciated and heard.

Solutions-Driven Attitude

A positive can-do attitude can change everything. Instead of saying you don’t have the capacity, time, or knowledge to do something, try to find solutions to solve problems.

This is how you retain loyal customers. Now, this is not to say that you can never say “no” or help a client create more realistic expectations, but if there’s any way that you can meet the needs of your customer, try!

Tip

It’s okay if you don’t succeed after trying something new for a customer or client. Just the effort that goes into the attempt makes it worthwhile.

Creating Engaging Content

This, while being the most obvious, is important for retaining clients. Creating content and ads that convert and inspire engagement is essentially proving your expertise and value as a business.

This content could be as simple as a social media post or as robust as a white paper depending on the industry. The more your community is engaging with and sharing your content, the more likely you are to see repeat and referral customers.

Tip

Make your social media posts bright, informative, exciting, and fun! If you’re just starting with your brand presence online, these are things that will interest users.

Your Partner & Marketing Team

If you’re looking for a Denver marketing firm that produces the kinds of results listed above, Red Egg Marketing is the marketing agency to turn to. We know these strategies work because we practice them in our clients’ and our own business model every day.

If you’re interested in discussing strategies or ideas, give us a call. Let’s get started!