Improve Your Account’s Traffic Quality via Google Ads With These 2 Steps

Google Ads Marketing

Read time: 1 min

Under “How They Interact with Your Business,” you’ll find the folder, “Website visitors” with the two audiences “All Users” and “Purchasers.” Depending on your business, either or both audiences should be included in your campaigns.

Marcus Olsen

Marcus Olsen

Marcus has been working in paid advertising since 2019 and has a strong knowledge of running all types of ads for an assortment of different businesses. Few things are more satisfying to him than making a visible impact to his accounts and he brings the same amount of excitement into his writing. Marcus specializes in easy-to-read articles about optimizing your paid ads and utilizing all platforms Google has to offer.