Author: Lucas Strother

As a digital native and the baby of the Red Egg flock, Lucas has been developing his social media skills from a very young age. This experience, plus his bachelor’s degree in Strategic Communication with a focus in Advertising, makes him highly skilled at utilizing social media and the revolving door of trends it produces. Prior to Red Egg, Lucas gained both agency and in-house marketing experience through internships.
An orange phone being held up to take a photo against a solid yellow background

6.16.26

How to Improve Company Culture Using Social Media (With Examples!)

Everyone is familiar with the boilerplate corporate “culture” at this point. It usually involves a stock photo of people in crisp business-casual attire, high-fiving over a spreadsheet, or a bulleted list on a careers page flexing a dynamic work environment and the occasional Friday pizza party. It may have roped us in when we were mere hatchlings just joining the workforce, but most of us have grown to see it for what it truly is: hollow and basic.

READ MORE
illustration representing instagram social media marketing

8.29.25

3 New Features on Instagram and How to Navigate this as a Brand

Ah, Instagram, like other social media platforms it continues to evolve and change whether we like it or not. Most people find something to complain about when Instagram adds (or subtracts) something, but the three new features that have recently appeared have some big potential to expand your brand and grow your audience, that is, if you know how to utilize them. 

READ MORE

4.9.25

A Guide on Using Social Media for Nonprofits

Social media has evolved into a critical tool for nonprofits seeking to amplify their message, engage their community, and drive meaningful action. However, despite recognizing social media’s potential, many nonprofits (and businesses in general) struggle to translate that potential into tangible results. From building awareness to driving fundraising, the digital landscape presents both opportunities and obstacles. This article addresses common pitfalls and provides a framework for developing a robust strategy on social media for nonprofits that aligns with your organization’s goals.

READ MORE

3.27.25

How to Create Engaging Social Media Content From the Social Pros

In today’s digital landscape, a vibrant social media presence isn’t just a ‘nice-to-have’ for small businesses – it’s a necessity. But let’s be honest, juggling daily operations while trying to create engaging social content can feel like an impossible feat, especially if you’re looking to post over multiple platforms. But don’t fret, you’re not alone. Many small business owners struggle to cut through the noise and connect with their audience online. This post will show you how to create engaging social media content​ that will grow your business and engage your customers.

READ MORE

2.10.25

How to Post on Instagram From a Browser Window in 2025

For a long time, using Instagram from a browser window was purely for viewing content and managing your account. You couldn’t post from your computer. The “create” button was intentionally omitted from the Instagram website to encourage users to post and engage with the app. But now, you can post to Instagram from a browser window as easily as you can post on your phone! 

READ MORE