Our girl Dolly Parton, may she rest in peace, was a true businesswoman who said it best back in 1980 with her iconic song “9 to 5.” Working women were clocking in early, giving everything they had, and still getting passed over for promotions and pay. More than four decades later, the story looks different. Women aren’t just holding their own in the workforce; they’re leading it (watch out, boys), and we see that firsthand at Red Egg, where women lead departments and shape the work we send out into the world every day. Throughout this blog, we are getting into the nitty-gritty of all things women in marketing and why the future of this industry is undeniably women.
Let’s Go, Girls!
Here at Red Egg Marketing, women hold the majority of our leadership roles, including both of our Marketing Director seats and our Art Director role. This reflects a much bigger shift happening across the industry. Women now hold nearly two-thirds of all marketing management roles in the US (63.6%), according to Data USA and the Census Bureau’s American Community Survey, and their influence keeps growing.
Let’s get into the numbers, because we love a good stat. Women in the US earned about 85% of what men earned in 2024, per Pew Research Center. That’s real progress, and it’s also exactly why we’re still talking about this, cheering each other on, and pushing for that gap to close all the way.
Us Girls Are Leading Across Every Corner of The Marketing Industry
The girls aren’t staying confined to one lane in marketing. Women are shaping strategy in SEO, building and maintaining sites through web development, crafting brand identities through graphic design, and driving engagement through social media management.
Storytelling is where a lot of this influence really shows up. Women excel at connecting with audiences on an emotional level, and that skill is the backbone of great content marketing, whether that’s a blog post, nurturing through email marketing, or a campaign that just gets people talking. Nearly half of all US labor force participants are women (47%), and marketing is one of the industries most visibly shaped by that shift.
Glass Ceiling WHO?
Let’s be honest about something most workplaces still don’t say out loud: a lot of women don’t stop working at 5 p.m.; they just stop getting paid for it. The school pickup, the sick kid, the groceries, the mental load of remembering everything for everyone, that’s a full second job, and it’s one that mostly falls on women, even when both parents work full time.
And yet, here we are, still showing up. The labor force participation rate for mothers sits at 73.9% in 2025, according to the Bureau of Labor Statistics, because a second shift at home was never going to stop us from bringing our A-game at the office.
We’re also walking in the most qualified we’ve ever been. Women now hold the majority of degrees at every level bachelor’s, master’s, and doctoral- per NCES data. The ladder wasn’t built for women juggling all of that. So we built the strength to climb it anyway, and that’s exactly what’s cracking the ceiling from underneath.
Girls Always Bring the Receipts
Let’s give ourselves, and the women before us, a round of applause. It takes all of us to create change in a world that was built by men for men, and somehow, we’ve still managed some real wins.
- Women now make up nearly half of the entire US labor force, 47%, and counting. US Bureau of Labor Statistics
- Women launched 49% of new US businesses in 2024, the highest share on record. We’re building more than we ever have. Gusto
- Women from underrepresented minority groups now hold 9% of all S&P 500 board director seats, up from just 4% a decade ago. Spencer Stuart
- For every 100 men promoted from entry-level to manager in 2025, 93 women were promoted right alongside them, closing in that gap McKinsey & Company and LeanIn.Org
- About 3.2 million more prime-age women are projected to join the US workforce between 2023 and 2033. The momentum isn’t slowing down. US Bureau of Labor Statistics
- Women now own more than 40% of all US businesses, employing 12.6 million people and generating $2.8 trillion in annual revenue. Forbes, citing Wells Fargo’s 2026 Impact of Women-Owned Businesses report
- A record 55 women now lead Fortune 500 companies, 11% of the list, the highest share in its 72-year history. Fortune
- Women now own 14.2 million businesses across the US, more than ever before. US Census Bureau
How the Hens Feel About Being Women in Marketing Here at Red Egg
Red Egg isn’t women-owned, but we are proudly women-led, and our team had a lot to say about what that actually feels like day-to-day.
Some of our girls fell in love with the craft itself.
Delaney, one of our Marketing Directors says:
“I like marketing because it’s almost like being a professional mind reader. You’re not selling a product; you’re answering a question someone didn’t say out loud yet. Know people, and you’ll always know marketing.”
Angie, also a Red Egg Marketing Director, treats strategy like her favorite game night:
“Figuring out what people want and then presenting it in a way that entices them to take your desired action is like playing a real-life board game. And I LOVE a good game.”
Others are all about what makes working here feel different.
Alyson, our Art Director, loves keeping things fresh:
“Working at Red Egg is great because our wide variety of clients keeps things fresh and interesting. We also have a good balance of autonomy and collaboration in accomplishing our project tasks.”
Summer, our Account and Content Marketing Manager, feels genuinely seen here:
“Being a woman in marketing–or in any industry for that matter–comes with its own set of challenges. At so many workplaces, it can be difficult to map out your career, find mentorship, get the learning opportunities you need, and feel heard, seen, and respected. Red Egg is different. Here, my career aspirations are not only heard, but I’ve consistently gotten the support I need to reach them.”
Morgan, the coop’s AI SEO and SEO Manager, is soaking up every bit of the girl-boss energy Denver has to offer:
”I love being a woman in marketing. I love how there are soooo many marketing networking events for women (esp here in Denver!) I love working on a marketing team that’s women-led, and I love having the autonomy and trust from all my teammates here at Red Egg to make executive decisions for what’s best for my client or project without a stuffy chain of command. Go SEO!”
For Jasmin, our SEO and Content Marketing Specialist, being the newest hen in the coop means getting to learn from the best:
“The marketing space is always changing and evolving, especially with AI in the mix. Lucky for me, Red Egg has some very knowledgeable and truly expert women in our field. Being so new to the marketing industry, I consider myself very lucky to not only work with them but also learn from each one.”
Elliana, our lil Graphic Designer, feels her perspective isn’t just welcomed here; it’s celebrated:
“I love being a woman in marketing because I am in the unique position of being able to use my own perspective to create work that speaks to people. Diverse perspectives make for better work, better communication, and better understanding. At Red Egg, I feel like my perspective is an asset, and it continues to strengthen every time I am heard by my team.”
And Erika our Operations Specialist, and frankly, the girly pop keeping this entire company afloat, put it best when she summed up what makes this whole flock so special:
“The women at Red Egg are inspiring not only because they’re incredible at what they do, but also because they care so much about lifting others up and helping them be great.”
Building a Better Future for Women in Marketing, Together
We’ve covered a lot of ground here, and I hope we never stop moving on up. Women in marketing are kind of having a moment, and it’s about time. Between the statistics and our hens sharing what that momentum actually feels like from the inside, the proof is everywhere. We’ve come a long way from where women started, but progress was never a finish line; it’s a direction we keep moving in, one promotion, one client win, one mentorship at a time. We’re not slowing down, and why would we?
And if you’re a woman building something of your own, know that we’ve got a real soft spot for helping you grow it. Supporting women in business isn’t just something we talk about, it’s something we genuinely love doing.
Ready to work with a team that’s proudly women-led? Reach out to the nest and let’s get cracking.