06.24.21
What is a Brand Guide and Why Does Your Business Need One?
In the early stages of your marketing and advertising efforts, it’s important to establish a brand guide. If your team is diligent in staying true to the mission and style outlined in your guide, you will increase the value of your company, while providing your employees with inspiration and motivation.
Here’s what a brand guide should look like, what it should include, and how you should go about discovering key branding components of your business.