The Best SEO Tools for Content Writing Pros

Let’s face it: content writing can be a real pain in the neck. You’re staring at a blank screen, the cursor is blinking, and you have NO idea where to start.

But don’t worry, we’ve got you covered!

At Red Egg, we know a thing or two about creating eggcellent content that ranks high in Google search results. We’re about to expose our secret weapon: our favorite SEO tools for content writing.

What is SEO Content Writing?

Okay, let’s crack this egg wide open! Before we get into the best SEO Tools for Content Writing, what exactly is SEO content writing? Simply put, it’s the art of creating content that’s both informative and engaging for your readers while also being optimized for search engines like Google. You want to create content that people actually want to read and is useful content to them as well. This means writing on topics that are relevant to your audience, using a clear and concise style, and providing valuable information. At the same time, you also want to make sure your content can be easily found by search engines. This means using relevant keywords, structuring your content in a logical way, and following SEO best practices.

Pro Tip

Download our free SEO checklist PDF to adhere to content writing best practices. 
SEO Checklist PDF

The Importance of Content Writing in SEO

Why is content writing so important for SEO? Well, imagine a website without any content. It would be like an egg without a yolk – empty and pointless!

Content is the heart and soul of any website. It’s what attracts visitors, keeps them engaged, and ultimately convinces them to take action. But it’s not just about any old content. To truly succeed in the online world, you need high-quality, SEO-optimized content that will help you climb those search engine rankings (SERPs).

Here’s why:

  • Content attracts search engines: Search engines like Google are constantly crawling the web, looking for fresh, relevant content to serve up to their users. By creating valuable content that answers your audience’s questions and provides solutions to their problems, you’re giving search engines a reason to notice you and rank you higher in search results.
  • Content builds trust and authority: When you consistently publish informative and engaging content, you establish yourself as a credible source of information in your industry. This builds trust with your audience and encourages them to see you as an expert in your field.
  • Content drives conversions: Ultimately, the goal of any website is to convert visitors into customers. Whether you’re selling products, offering services, or simply trying to build an email list, compelling content can help you achieve your goals by guiding visitors through the buyer’s journey.
  • Optimized content improves SERP ranking: By optimizing your blog content for SERPs, you increase its visibility and attract more organic traffic. This means using relevant keywords, crafting compelling titles and meta descriptions, and ensuring your content is easily readable and shareable.

In short, content writing is the key to unlocking your website’s full potential. It’s the engine that drives traffic, engagement, and conversions. So, if you’re serious about improving your SEO, you need to invest in creating useful content!

Our 10 Fav SEO Tools for Content Writing

Alright, you’re convinced that content is king (or queen!). But where do you even begin? Fear not, fellow content creators! We’re about to unleash our arsenal of SEO tools that will have you churning out top-notch content in no time.

Here are our top SEO Tools for Content Writing:

1. Semrush: 

This all-in-one SEO platform is a must-have for any serious content marketer. We love it because it provides a wealth of data and insights on everything from keyword research and competitor analysis to content optimization and rank tracking. Semrush’s “Writing Assistant” tool is especially helpful for optimizing content in real time. While we prefer Semrush over here at Red Egg, AHrefs is a great option, too! 

screenshot of Semrush keyword tool to help with content writing

Here’s a little screenshot of some SEO keywords from Semrush’s Keyword Magic Tool. It depicts the Intent, Volume, and the Keyword Difficulty. These are all incredible valuable metrics to use when determining where your content marketing time is best spent.

2. Clearscope: 

If you’re looking to create highly relevant and authoritative content that ranks well in search results, Clearscope is your new best friend. It uses AI to analyze your content and provide data-driven recommendations on how to improve its relevance, clarity, and comprehensiveness.

3. Grammarly: 

Even the best writers make mistakes. Grammarly is an essential tool for catching those pesky typos, grammatical errors, and stylistic issues that can detract from your content’s credibility. Plus, it offers suggestions for improving clarity and conciseness.

4. SurferSEO: 

This tool is a game-changer for on-page optimization. SurferSEO analyzes the top-ranking pages for your target keywords and provides insights on how to optimize your content for those same keywords, including word count, heading structure, and keyword density. This product also offers online courses to boost your SEO knowledge! 

5. Jasper.ai and ChatGPT: 

Need a little help getting those creative juices flowing? AI writing tools like Jasper and ChatGPT can generate high-quality content for a variety of purposes, from blog post outlines and articles to social media captions and product descriptions. Just be sure to use these tools responsibly and ethically!

6. Gemini AI:

This AI tool created by Google can help you with a wide range of content creation tasks, from generating ideas and outlines to writing different creative text formats, like poems, code, scripts, musical pieces, emails, letters, etc. It can also access and process information from the real world through Google Search and keep the response consistent with search results. Plus, with a massive 1 million token context window, Gemini can handle much larger chunks of text, making me ideal for analyzing long articles or even entire books.  

Here you can see we asked Gemini Advanced (the paid version, but there is a free one!) for some blog ideas. It gives some pretty compelling ideas! We love you, Gemini. 

7. Google Trends: 

This free tool from Google is a goldmine for understanding what people are searching for online. Use it to identify trending topics, compare the popularity of different keywords, and get insights into seasonal trends. This can help you create content that’s timely and relevant to your audience.

Above is a screenshot of Google Trends and all the geographical locations where the term “content marketing” is of interest. 

8. Google Search Console (GSC): 

GSC is an invaluable (and free!) tool for understanding how your website is performing in Google search results. You can use it to track your website’s impressions, clicks, and average position for different keywords. Even more importantly, you can see the actual search queries people are using to find your content, giving you valuable insights into what your audience is interested in.

Here is a snippet of one of Red Egg’s painting clients’ Google Search Console. You can see the top queries searched for a chosen amount of time and the impressions those searches made on your site. This tool does loads more, and it’s FREE!  

9. Capitalize My Title: 

Capitalize My Title is a handy tool that ensures your titles and headings are properly capitalized, following the correct style guidelines. It’s a small detail, but it can make a big difference in the professionalism of your content.

10. Google My Business

While this is less of a content tool and more of a free small business hack, Google My Business (GMB) is a great way to boost your local SEO for free and help people in your neighborhood find the services you are offering. You can optimize your descriptions and profile with rich keywords and high-intent content. 

Google my Business allows you to make posts too! Use keywords and images that align with your marketing strategies. 

By incorporating these tools into your content creation process, you’ll be well on your way to crafting content that ranks high; Google will love and engage your audience.

What Makes Our SEO Content Writing Services Eggcellent?

Okay, we’ve cracked the code on what SEO content writing is and why it’s important. Now, let’s talk about why you should trust Red Egg to handle your content needs. What makes our SEO copywriting services truly eggcellent?

Here’s the yolk:

  • We’re keyword wizards: We don’t just throw keywords around willy-nilly. Our team of expert keyword researchers dives deep into your industry and target audience to identify the most valuable and relevant keywords that will drive traffic to your site.
  • We’re content connoisseurs: Our writers are masters of their craft, creating engaging, informative, and well-structured content that captivates readers and keeps them coming back for more. Whether it’s captivating blog posts, compelling website copy, or persuasive product descriptions, we’ve got the writing chops to deliver.
  • We’re SEO strategists: We don’t just write content; we create content that ranks. Our team understands the nuances of search engine algorithms and uses that knowledge to optimize your content for maximum visibility.
  • We’re data-driven: We track and analyze the performance of our content to ensure it’s meeting your goals and exceeding your expectations.
  • We’re all about collaboration: We believe in working closely with our clients to understand their unique needs and goals. We’re your partners in content creation, every step of the way.
  • We offer a full range of services: From blog posts and articles to website copy and product descriptions, we’ve got you covered. We can even help you with content strategy and promotion.

In short, we’re passionate about creating eggceptional content that helps our clients achieve their business goals. So, if you’re looking for a team that can deliver results, look no further than Red Egg!

Let Red Egg Be THE Go-To SEO Tool for Content Writing

So there you have it! We’ve cracked the code on SEO tools for content writing, explored its importance, and even shared our favorite tools to help you create rank-worthy content.

But why go it alone? Let Red Egg be your partner in crime this year (and every year!) Our team of expert writers and SEO strategists can help you hatch a content strategy that drives results. Contact us today.

Morgan Barnhardt

Morgan is one of Red Egg's SEO experts! Leveraging her Bachelor of Science in Business Administration with a concentration in Marketing, she has been optimizing websites for search engines since 2018. Morgan's experience spans across diverse industries, allowing her to tailor effective SEO strategies for a wide range of clients.