The way we do business has been upended in the past two weeks. No matter what business you are in, you’re likely to be affected by the pandemic. Digital marketing is more important than ever due to statewide stay-at-home orders. So how should your marketing strategy adjust?
Change Brings Opportunity
We see considerable opportunity for our clients to build their customer base, develop brand loyalty, and grow their market share. Each of our clients has a unique situation and thus we’ve been adjusting our marketing strategies accordingly. Below are some situations and ideas to help you grow during this time.
For Businesses Currently Open
Offer Solutions to Problems
How are you going to adjust to serve your clients? Offer free delivery, curbside pickup, virtual estimates, etc. It’s not business as usual, so you can’t act like it. Figure out how you can serve your customers best and communicate it to them through all your marketing channels including website, email, and social media.
Increase your exposure online to grow your market share while your competitors are on hold. As Warren Buffet says, “Be greedy when others are fearful, and fearful when others are greedy”.
Lots of people are currently sitting around their house thinking about products they want and future home improvement ideas. They are counting down the days when they can grab a drink or go to a restaurant! The stimulus plan might even be sending them an extra $1,200 to spend! Take advantage of these consumer thoughts and behaviors by tailoring your marketing strategy accordingly.
For Businesses Closed Temporarily
Strengthen Brand Loyalty
This is a great opportunity to strengthen brand loyalty and grow your community. At the end of the day, we’re all in this together. Communicate that you’ll be back as soon as you can and provide them with ways to feel good about supporting your business such as with gift cards, the ability to schedule or pre-book, or purchasing merchandise from your online store. Make them feel like the hero in your story.
Your business may be closed temporarily, but you are still in business! Keep in touch on social media. Send out periodic email updates. Call your top customers to see how they are doing. Run a survey. Start developing a new product or service to release in April. Develop content and share it!