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B®anding

B®anding. There are a lot of misconceptions about branding, so let’s start with the basics. A brand is not a logo and it's not an "identity" (industry term). A brand is not something you hold, it has little tangible properties whatsoever. A brand is personal. An internal, almost visceral experience you have toward various products, services [...]

By | July 19th, 2016|Branding|Comments Off on B®anding

Think Microsites = Maximum Sales

Microsites = Maximum Sales. Your company website is up and running. Visitors see the following pages among a few others upon entering: - Home – Who you are and what you do - About – How you’re different from the competition - Services or products – Laundry list of what you do or provide - Contact [...]

Make Blog Posts Interesting to Current Readers and Find New Ones

Make Blog Posts Interesting. Do you find it difficult to make blog posts interesting? Do you need SEO help? No need to fear writer’s block as long as you have a few methods to generate content. Red Egg Marketing would like to share a few tips for coming up with blog ideas and how to optimize [...]

By | June 14th, 2016|Blogging, Search Engine Optimization|Comments Off on Make Blog Posts Interesting to Current Readers and Find New Ones

How to Get the Most from Your LinkedIn Company Page

How to Get the Most from Your LinkedIn Company Page. Is LinkedIn business in the front, party in the back? Hardly. Just because some user behavior on LinkedIn mimics Facebook, doesn’t mean that it’s a trend we support.  We recommend maintaining a balance between being approachable and interesting, while still presenting a professional view of [...]

By | May 16th, 2016|LinkedIn, Social Media|Comments Off on How to Get the Most from Your LinkedIn Company Page

Facebook Insights – How Much Do You Know?

Facebook Insights - How Much Do You Know? We recommend that you check your Facebook Insights at least once a month, if not more frequently to get the most from your Facebook marketing efforts.  To begin, visit your company page and click on the 4th tab from the left titled “Insights”. You’ll automatically be directed [...]

By | April 20th, 2016|Facebook, Social Media|Comments Off on Facebook Insights – How Much Do You Know?

E-mail Marketing & Cell Phone Usage

E-mail Marketing & Cell Phone Usage. Did you know there is an app in iTunes called Break Free? It tracks your cell phone addiction by recording how many times you unlock your phone a day. Then it warns you with timely notifications when (notice we didn’t say if) you go overboard. As a marketing agency, we hope [...]

By | March 21st, 2016|Email Marketing|Comments Off on E-mail Marketing & Cell Phone Usage

Facebook Business Pages

4 Ways to Use Facebook for Your Business. The tiny little f Facebook logo pervades our daily lives. According to Mark Zuckerberg, the average consumer spends forty minutes each day on the site. Does this sound low to anyone else? Maybe it’s because social media is such an integral part of Red Egg, but this [...]

By | February 21st, 2016|Facebook, Social Media|Comments Off on Facebook Business Pages

Marketing for Real Estate Developers

Marketing for Real Estate Developers. The characteristics that make for a successful real estate developer don’t always carry over into the realm of website design. You’re a risk taker, capable of seeing projects through months and even years before your effort begins to pay off. The development is your passion, not necessarily the marketing. [...]

By | February 3rd, 2016|Commercial, Real Estate Listings, Real Estate Marketing, Residential, Website Creation|Comments Off on Marketing for Real Estate Developers

Create a Website for your Real Estate Project

Create a Website for your Real Estate Project. You’re an established real estate agent. You know the importance of marketing your listings, but what is your current approach regarding your high-end properties? Are they buried within your main website? Red Egg Marketing can create custom websites to direct your potential clients to the property that is [...]

By | December 29th, 2015|Google Local, Grassroots Marketing, Online Presence Management, Real Estate Listings, Website Creation|Comments Off on Create a Website for your Real Estate Project

Tell us a bit about yourself – LinkedIn #2

Tell us a bit about yourself - LinkedIn #2. In my last blog entry about LinkedIn we covered do’s and don’ts for your profile photo, headline, and  summary. As promised, let’s talk about professional experience and skills, volunteer experience and whether you should shell out for a LinkedIn Premium account. Professional Experience: There are two [...]

By | November 15th, 2015|Jobs, LinkedIn|Comments Off on Tell us a bit about yourself – LinkedIn #2