Email newsletter campaigns are a simple way to add another customer touchpoint. They are an effective way to streamline communication with customers and keep them updated on company news, announcements and promotions. By keeping in constant communication with your customers and maintaining cohesive branding across all platforms, your email newsletters will strengthen your customers’ perception of your business.
eCommerce email campaigns are meant to drive conversions and ultimately revenue. They tactfully promote your products/services to target customers at strategic times to increase engagement, interest and retention. eCommerce email campaigns must be carefully thought out and executed to be successful and not come across as annoying. They have been proven to increase customer conversions and effectively increase website visitors.
Automated email marketing campaigns are a business’ secret weapons. These campaigns are triggered automatically based on how customers interact with certain aspects of your website. For example, if a customer puts an item in their cart but doesn’t follow through with the purchase, we know that they are interested in that product and can set up an email to remind them about it. These types of automated email marketing campaigns have been proven to increase conversions and recover otherwise lost sales.