Branding matters
Our creatives know what it takes to design a brand that personifies your values, captivates your audience, and leaves a lasting impression.
Creating Brands that Matter
Brand Strategy & Logo Design
Branding is more than a name and a logo – it is the intangible feeling someone experiences when interacting with your organization. We help brands find their voice and build their visual identity. A well-thought-out brand strategy is the foundation of any successful marketing campaign. At Red Egg, we help new and established brands find themselves and develop their identity. Ready for your brand to truly resonate with your customers?
Our secret sauce
UNDERSTAND YOUR BRAND
AND THEN BRING IT TO LIFE
Whether you’re looking to refresh your branding or are developing a new brand from scratch, we’ll help you articulate your brand and create a cohesive visual appearance.
Brand Discovery
We know the right questions to ask to get to the root of your organization’s mission and brand’s style. By using our proprietary branding questionnaire, performing a competitive analysis, and conducting a branding discovery session, we will uncover every detail that makes up the foundation of your brand.
01
- Brand positioning & competitive analysis
- Brand research
- Brand naming
Brand Strategy
Developing a strong brand strategy is integral to a company’s success. Our branding experts will use the information gathered in the brand discovery phase and develop a comprehensive brand strategy that will take your brand from the abstract to a tangible, relatable, and understandable document. In short, we bring your brand to life. Starting an entirely new venture? We offer naming services that ensure your brand is memorable and unique.
02
- Audience insights & buyer personas
- Messaging & brand attributes
- Brand promise & value proposition
Logo Design & Brand Identity
We’ll craft your brand identity and design your logo to create a genuine connection with your audience and leave a lasting impression. Your visual brand identity will show the world who you are. It will create clarity, state your purpose, and capture attention.
03
- Final logo & brand style guidelines
- Typography & color palette
- Visual elements
What Happens Next?
The final brand identity package is the culmination of all the branding work we completed together. This tangible guide will be used to direct all future marketing efforts and serve your brand for years to come. For example, visual elements and typography will be integral for website design, business cards, and signage. Messaging and audience insights will assist in creating stronger sales team presentations and developing more effective advertising campaigns targeted at the right audiences.
Partnering with Red Egg to build your brand has a lot of advantages. We’ll take everything we’ve learned during the branding process to create and implement an effective marketing strategy that gets results. As your marketing partner and resource, we’ll seamlessly integrate your brand’s identity with your marketing strategy, creating an intentionally designed experience for your customers and clear, consistent communication across all your marketing channels.
case study
New Brand Strategy for Local Insurance Group
Latitude Insurance is a new Colorado-based boutique insurance agency dedicated to providing proactive guidance. When two agencies were ready to combine under this new name, we accepted the challenge of developing the cohesive brand assets that would unite them. The adventurous, confident aesthetic embraces their mountain roots and embodies their company tagline, “For wherever life takes you.”
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Ready?
LET’S HATCH SOME IDEAS
4045 Pecos Street, Suite 120
Denver, CO 80211
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