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How Does Houzz Work for Your Business?

How Does Houzz Work for Your Business? If you are a professional working in residential real estate, Houzz deserves a moment of your marketing time. Design-Build firms, general contractors, home builders, interior designers, landscape architects, and kitchen and bath remodelers are just a few examples of who is using Houzz for marketing. Even residential home service [...]

By | December 16th, 2016|Houzz, Real Estate Marketing, Social Media|Comments Off on How Does Houzz Work for Your Business?

Facebook Real Estate Marketing Advice from Red Egg

Facebook Marketing Advice for Realtors. Facebook, the juggernaut of all social media platforms. It’s a crowded room but you can’t afford not to market real estate here. Odds are your competition is already doing so, and if they are not, this leaves it wide open for your realty group to capitalize. Here are a few [...]

By | November 11th, 2016|Facebook|Comments Off on Facebook Real Estate Marketing Advice from Red Egg

Write a Winning Win-Back Email

Write a Winning Win-Back Email. Q: What is a win-back email? A: A win-back email is an email to a customer who at one time opted into your email communications, but hasn’t made any purchases of goods or services in a while. Deciding how long before sending a win-back email is dependent on your business. [...]

By | October 12th, 2016|Email Marketing, Referral Marketing|Comments Off on Write a Winning Win-Back Email

Emotional Appeals to Consumers – Are You Feeling It?

Emotional Appeals to Consumers – Are You Feeling It?  We’re starting from the premise that all of our decisions in life are driven by emotions. Think about it this way, reason allows us to make sense of our life but emotions drive us to act. Act as in get married, buy the house, or purchase [...]

By | September 25th, 2016|Concepts, Inbound Marketing|Comments Off on Emotional Appeals to Consumers – Are You Feeling It?

Move PDFs online

Move PDFs online. Move PDFs online with a microsite. Microsites pack a powerful punch and bringing your PDF content online will boost your business’s ability to find and interact with clients. Microsites are simple but effective websites that convey information currently stored in PDF form. Below we discuss the benefits of bringing your PDFs online. Ok, let’s get real, [...]

By | August 10th, 2016|Google Adwords|Comments Off on Move PDFs online

B®anding

B®anding. There are a lot of misconceptions about branding, so let’s start with the basics. A brand is not a logo and it's not an "identity" (industry term). A brand is not something you hold, it has little tangible properties whatsoever. A brand is personal. An internal, almost visceral experience you have toward various products, services [...]

By | July 19th, 2016|Branding|Comments Off on B®anding

Think Microsites = Maximum Sales

Microsites = Maximum Sales. Your company website is up and running. Visitors see the following pages among a few others upon entering: - Home – Who you are and what you do - About – How you’re different from the competition - Services or products – Laundry list of what you do or provide - Contact [...]

Make Blog Posts Interesting to Current Readers and Find New Ones

Make Blog Posts Interesting. Do you find it difficult to make blog posts interesting? Do you need SEO help? No need to fear writer’s block as long as you have a few methods to generate content. Red Egg Marketing would like to share a few tips for coming up with blog ideas and how to optimize [...]

By | June 14th, 2016|Blogging, Search Engine Optimization|Comments Off on Make Blog Posts Interesting to Current Readers and Find New Ones

How to Get the Most from Your LinkedIn Company Page

How to Get the Most from Your LinkedIn Company Page. Is LinkedIn business in the front, party in the back? Hardly. Just because some user behavior on LinkedIn mimics Facebook, doesn’t mean that it’s a trend we support.  We recommend maintaining a balance between being approachable and interesting, while still presenting a professional view of [...]

By | May 16th, 2016|LinkedIn, Social Media|Comments Off on How to Get the Most from Your LinkedIn Company Page

Facebook Insights – How Much Do You Know?

Facebook Insights - How Much Do You Know? We recommend that you check your Facebook Insights at least once a month, if not more frequently to get the most from your Facebook marketing efforts.  To begin, visit your company page and click on the 4th tab from the left titled “Insights”. You’ll automatically be directed [...]

By | April 20th, 2016|Facebook, Social Media|Comments Off on Facebook Insights – How Much Do You Know?