American Museum of Western Art

Denver Art Museum Branding

The American Museum of Western Art — The Anschutz Collection is a local art museum in Denver. Their collection of over 300 paintings spanning three floors of galleries reveal a range of styles and subject matter, from the historic to the contemporary from the early 19th century to present day.

Their brand and website were in need of a major update. We refreshed the brand, especially by updating their logo, as well as modernizing and extending their color palette. We developed their brand strategy and wrote compelling messaging that allows a user to understand the mission and history behind the museum and its art. Next, we worked to design a website promoting a museum of beautiful art to be just that – beautiful! It was important to incorporate the art into the design, and make the design of the website stylistically coherent as well.