Alrighty, finance nerd, let’s get one thing straight: If you’re looking to grow your firm’s digital presence, your first instinct is probably to hire a content writer for a financial services website. It sounds easy, right? You pay a flat fee, they send back a 500-word “Introduction to Diversification,” and you hit publish.

Wrong. In the world of finance, a bad writer isn’t just a waste of your marketing budget—they’re a total liability. Between the SEC breathing down your neck and Google’s “YMYL” (Your Money or Your Life) standards, hiring a generalist is like asking a toddler to manage a hedge fund. It’s messy, it’s risky, and it’s going to cost you a lot more than just the writer’s fee. We’ve cut through the yolk to show you why the “freelance generalist” model is broken and how to actually build a brand that people—and regulators—trust.

Why a “Standard” Writer is Risky for Finance

Financial marketing isn’t like marketing a boutique or a bakery (obviously). Google treats your website like a digital fiduciary; if you give half-baked advice, you get buried. A standard writer usually lacks the “boots on the ground” experience to explain tax-loss harvesting or ERISA compliance. If you’re looking for marketing for wealth management, you should know that fluff doesn’t fly. If your content is fluff, it’s not cute!! And you aren’t just losing SEO rankings (boooo!)—you’re losing the trust of people who are looking for a professional to guard their life savings. If a writer can’t handle the nuance, they shouldn’t be touching your keyboard.

5 Reasons NOT to Hire a Content Writer for Your Financial Services Website

1. The “Compliance Gap” Could Cost You Your License

Most freelancers don’t know a “projection” from a “guarantee.” In a regulated industry, one “scrambled” sentence about returns can land you in a world of hurt with FINRA. You need a team that knows the rules of the coop, not someone who thinks “compliance” is just a suggestion. According to FINRA Rule 2210, your communications must be “fair and balanced.” A generalist writer focuses on “catchy”; we focus on “correct.”

2. They Have Zero “First-Hand” E-E-A-T

Google’s algorithm is looking for Experience. A generalist writer is just regurgitating the top three search results. They can’t provide the perspective of a CFP or a CPA because they’ve never lived it. Without that authentic expert voice, SEO marketing efforts are just background noise in a crowded market. You wouldn’t take investment advice from someone who’s never owned a stock; don’t let them write your website.

3. They Don’t Understand the High-Net-Worth Brain

If your writer is explaining “What is a 401k?” to a CFO looking to diversify a $50M portfolio, you’ve already lost the lead. Your audience is smart, skeptical, and has zero tolerance for low-value filler. They want strategy and authority—not a “Finance 101” blog post they could have found on a cereal box.

4. The SEO Effect

Keywords are only half the battle. Choosing them needs to be strategic and high-intent, since the financial sector is a tough market to break into online. I mean c’mon, do you think hiring a content writer for your boutique financial biz is going to help you compete against the big dawgs like Chase and Stanley Morgan or whoever??? Financial SEO is about Topic Clusters and Trust Signals. If your writer doesn’t know how to link to the actual IRS tax code or structure data so you show up in those “Featured Snippets,” your blog is going to sit on page 10, where no one will ever find it. You’re paying for content that is essentially invisible. (double boo!)

5. AI Can Do the “Boring Stuff” for Free

Honestly? If you want a generic “5 Tips for Saving” post, go ask a robot. We say that’s borrrrringggg. Paying a human to write basic, low-level content in 2026 is a waste of your nest egg. (pun definitely intended!) The only content worth your time is stuff that comes from a real human brain with real industry expertise.

What You Should Do Instead: The “Expert + Editor” Model

Instead of hiring a solo writer and hoping for the best, you need the SME-led model. This is where your internal experts provide the “brains,” and a specialized agency (like us) provides the “beauty” and the technical SEO. We promise we’re more than just pretty faces.   

3 Tips for Building Your Expert-Led Strategy:

• Interview Your Big Brains: Don’t ask your advisors to write. Have them record a 10-minute voice memo on a client’s burning question.
• Hire a Specialized Editor: Use a partner who knows how to take “adviser-speak” and turn it into something humans actually want to read.
• Prioritize Compliance Early: Don’t write the blog and then ask compliance. Build the rules into the strategy from day one so you aren’t wasting time on edits.

Our Eggcellent Recommendation: Work With Us!

You don’t have time to babysit a writer who doesn’t know a fiduciary from a flute player. At Red Egg Marketing, we don’t just “write blogs”—we build your sitewide authority and position you as true leaders in your industry.

When you work with us, you get a dedicated digital marketing account manager who acts as your content concierge. We bridge the gap between your expertise and Google’s technical demands. We make sure your content is professional, punchy, and—most importantly—compliant.

But it’s not just one person in your corner. When you join the Red Egg coop, you get access to a full-scale team of SEO pros, technical writers, and marketing strategists who specialize specifically in the small-to-medium business (SMB) world. We know the unique hurdles of growing a mid-sized firm because we’ve been in the trenches doing it since 2011. Whether it’s me (Morgan Barnhardt) fine-tuning your AI-readiness, Summer Sellers crafting your brand voice, Keith Vislay tackling your technical SEO, or Delaney Kline navigating the PR landscape, we’ve got every angle of your nest covered.

We don’t do “filler,” and we don’t do “generic.” We do high-ROI strategies that help you scale without the headache of managing a rotating door of unreliable freelancers.

Hatch a Strategy That Actually Protects Your Brand

Taking shortcuts with your content is a recipe for a rotten reputation. In an industry built on trust, your digital presence needs to be as solid as the advice you give. Don’t settle for “good enough” filler work. Let’s build a strategy that actually moves the needle and turns your website into a high-ROI asset.Ready to see how a real strategy can grow your firm? Stop clucking and start clicking—contact Red Egg Marketing today.