Author: Morgan Barnhardt

Morgan is the AI & SEO Manager at Red Egg. Leveraging her Bachelor of Science in Business Administration (with a concentration in Marketing) from East Carolina University (Go Pirates!), she has been optimizing websites and driving search growth since 2018. Morgan’s expertise spans diverse industries, including legal, healthcare, higher education, and non-profits, allowing her to craft highly tailored, forward-thinking SEO strategies. An active voice in the search community, she is a member of local and national groups like Women in Tech SEO. Morgan has also shared her insights as a guest on the SEO On Air podcast and as a speaker at Metropolitan State University, where she presented on the intersection of AI and SEO.
Illustration of SEO professional inspecting a search engine, with rocket illustrating a takeoff in SEO capability.

5.13.26

AI vs. Human SEO: Why the Best Strategies Need Both

Everyone’s talking about it, so let’s just get right into it. From questions like “Is AI going to take over marketing strategies”? Or “Is SEO even going to be around anymore?” Well, as the AI & SEO Manager here at Red Egg, I’m here to tell ya that I’m not sweating it!! The real debate isn’t AI vs. human SEO—it’s about whether you want a strategy that’s a sitting egg or one that actually rules the roost. AI can crunch a million data points in the blink of an eye, but it has zero gut instinct. Or kickass SEO brains. Things are changing every day, but right now, to win in 2026, you need the speed of a processor combined with the heart of a human strategist who knows how to hatch a brand. Heyyy, good thing you found us.

READ MORE
An illustration of car dealership employee

5.6.26

The Who, What, When, Where, and How of SEO for Car Dealers

If you’re a car dealer, chances are you’re always looking for new, innovative ways to drive more sales and park your dealership at the top of search engine results. We’ve got big news for you: search engine optimization, or SEO, is the key to your reaching your business goals. Below, we explore how SEO for car dealers can help you rev up your business and drive long-lasting success. 

READ MORE

4.28.26

Get to Know the Devs: The Master Mechanics Behind Red Egg’s Custom Builds

A lot of agencies build websites. Welp, here at the Red Egg Marketing coop, we don’t just build them, we engineer them. Meet Zach Raab and Jacob Lang, the technical backbone of us all. (Seriously, we all would be lost without you both.) From lightning-fast load speeds to complex data integrations that would make a template break out in a cold sweat, these two ensure your online presence is as high-performance as it is high-polish.

READ MORE
illustration of marketing workers with a background of gears and dollar sign, discussing processes and money

3.17.26

How Content Marketing for Manufacturing Companies Can Boost ROI

Content marketing for manufacturing companies is the most effective way to shorten long B2B sales cycles and build trust before a single sales call happens. By providing technical value and clear data, manufacturers can turn their website into a lead-generation machine that delivers a measurable return on investment. It’s about moving your brand from a simple vendor to a “Grade A” industry authority that procurement officers actually trust.

READ MORE
woman holding megaphone while sitting with laptop, assisted by AI chat bot

2.23.26

Why Your AI Brand Voice is the Secret to Not Sounding Like a Robot

To keep your AI brand voice from sounding like a dial-up modem, you need to stop using AI as a standalone writer and start using it as a sophisticated collaborator. To stay relevant in Google AI Overview Search Engine results, your content needs to provide the unique perspective that only a human-driven brand can offer. AKA, keep it real my friends!!

READ MORE

2.16.26

Meet the Paid Ads Team: Small Department, Massive ROAS

Giving Google your credit card and “hoping for the best” is a great way to go broke. If you’re tired of seeing your ad spend disappear into the digital void with nothing but a few “likes” to show for it, it’s time to bring in the pros (ahem, that’s us!).

READ MORE