Get to Know the Devs: The Master Mechanics Behind Red Egg’s Custom Builds
A lot of agencies build websites. Welp, here at the Red Egg Marketing coop, we don’t just build them, we engineer them. Meet Zach Raab and Jacob Lang, the technical backbone of us all. (Seriously, we all would be lost without you both.) From lightning-fast load speeds to complex data integrations that would make a template break out in a cold sweat, these two ensure your online presence is as high-performance as it is high-polish.
Why We’re Introducing the Flock
Our team has some serious technical skills and we’re tired of being modest about it. This “Meet the Team” series is about pulling back the curtain so you can see exactly who is engineering your site and why having a human developer, not just a pre-made template, is the secret to ruling the search roost.
Allow Me to Re-Introduce My Web Dev Team
Let’s be real: at some Denver marketing agencies, “Web Development” means someone bought a $50 theme and swapped out the photos. Not here.
In our flock, we have the 2 big eggs of dev: one cool guy with 20 years of veteran architectural experience paired with a fresh, accessibility-first approach to UX. Another with 6 (which is still a lot, and when you’re good, I mean you’re good!) Whether you need a massive data feed that updates every 180 minutes or a site that can be navigated by anyone, anywhere, these are the guys making it happen. We make websites that look cool and also “do stuff!”
Jacob Lang – Senior Web Developer & LOTR Simarrillion Expert
“Function names should describe exactly what they do. Precision in the code leads to precision on the front end.”
Jacob isn’t just your average Denver web developer; he specializes in web application development. Whether he’s building a custom API or handling technical SEO for a massive data migration, he’s the reason we are considered a top web development company in Denver.
The Stats:
- Experience: 20+ years in the trenches of web development.
- Egg-perience: Jacob’s been with us eggs since 2021! And omg are we thankful for him.
- The Resume: Graphic Design major from Southern Connecticut State University. He has the eye of a designer and the brain of a senior PHP architect.
- Industries in His Orbit: Science & Technology, E-commerce, and Small Business Growth.
- The Hardware: 4x Web Excellence Award Winner (3 for a Museum, 1 for an automotive sales business).
When Jacob modernized the AMWA site, he didn’t just refresh it. (we sometimes just say this so we don’t make clients feel bad, okay!!) He used React Components to ensure the site was modular and lightning-fast. For the Centennial project, he bypassed clunky third-party plugins to build a custom PHP vehicle feed that inserts data directly into the site’s database.
The Red Egg Take: Most agencies use off-the-shelf solutions that break. We build custom engines that win international awards.
The Red Egg Impact:
While being our Lord of the Rings lore expert, Jacob simultaneously handles the projects that involve big data. From importing 5-year datasets of gaming results to building custom feeds that calculate win/loss success rates, he specializes in making WordPress do things it wasn’t originally built for.
The Trophy Room:
- The 2025 AMWA Sweep: Jacob was the lead developer on the American Museum of Western Art website, which took home three Web Excellence Awards. He modernized the shop using React Components and integrated WooCommerce and FooEvents to create a seamless, high-speed ticketing and e-commerce experience. By prioritizing museum website design, he made it as functional as it is beautiful.
- The 2026 Automotive Checkered Flag: Jacob’s work on the Centennial Leasing & Sales (CLS) vehicle feed was a cornerstone of our 2026 Automotive Web Excellence Award. He built a custom hub that syncs a live vehicle database every three hours, ensuring every attribute, image, and price is accurate to the second.
Case Study: The Award-Winning CLS Build
The Centennial Leasing & Sales (CLS) project is the perfect example of Jacob’s technical horsepower. This wasn’t just a face-lift; it was a total engine rebuild for three regional locations.
Jacob’s Technical Wins:
- API Inventory Feed: CLS moves thousands of cars a year. Jacob built a custom API that syncs with their dealer feed and CARFAX to auto-populate inventory, pricing, and specs every three hours.
- Dynamic Social Proof: He engineered a system that pulls individual Google reviews for specific brokers, allowing buyers to see real-time reputation data before they even call.
- The Result: This technical heavy lifting secured our 2026 Automotive Web Excellence Award.
Zach – Web Developer & Accessibility Advocate
“Accessibility isn’t an add-on; it’s a standard. If everyone can’t use your site, your site isn’t finished.”
As a Denver website developer who prioritizes the human experience, Zach works closely with our SEO team to ensure our local SEO services in Denver (or wherever!) are backed by a site that actually functions. He proves that professional web design services should always start with accessibility
The Stats:
- Experience: 6+ years of high-level development.
- Egg-perience: Zach is our newest web developer, with just a year of working here at the coop!
- The Resume: University of Denver grad (recording engineering roots!) with a focus on WordPress and high-retention UX.
- Industries in His Orbit: E-commerce, Marketing, and Professional Services.
The Red Egg Impact:
Zach is the reason our sites don’t just look good, they work for everyone. He is our internal champion for web accessibility and mobile-first design. He’s the one re-factoring custom themes to include complex partner site integrations without bloating the code.
The Win:
Zach recently collaborated with our SEO team to bridge the gap between “search intent” and “page performance.” By mapping keyword data to specific funnel stages… he helped implement a website redesign strategy that turned a key product section into a conversion machine.
Why Award-Winning Development is the Engine of Your Growth
A trophy is great, but what does it do for your business? Jacob and Zach’s award-winning approach to development means:
- E-commerce That Doesn’t Suck: Jacob’s award-winning work on AMWA proved that buying a ticket and a gift shop item should be one smooth transaction—not three disjointed ones.
- Data Accuracy: The 2026 Automotive win proved that your website can handle massive, live inventory updates without crashing.
- Speed That Ranks: Every award we win cites Site Speed as a primary factor. Because the faster your site loads, the higher our SEO team can make it rank.
Why a Red Egg Custom Build Beats a Templated Site Every Time
When you choose a web development agency that builds from scratch, you’re investing in custom website design in Denver that templates just can’t touch. This is the foundation of organic seo services (and helps all the other pieces of marketing too, let’s be real), soooo, if the code is clean, the rankings, leads, and money will follow.
We asked our devs why templated sites from larger agencies often crack under pressure. Here is why we stick to custom builds:
- Security First: Jacob points out that templates often rely on widely distributed third-party plugins that are prime targets for hacks. Our custom code is lean, secure, and built specifically for you.
- Accessibility as a Standard: Zach refuses to compromise on accessibility. While other agencies might skip this to save time, we ensure proper content structure so your site is usable for everyone and favored by Google.
- Tailored Returns: As Zach says, “Custom builds cater to your agency’s specific needs.” It’s an investment that pays dividends in character, performance, and long-term ROI.
A little side note from me, your friendly neighborhood SEO Manager:
“The March 2026 Google Core Update just finished rolling out, and it’s basically a “no-fly zone” for generic templates. Google is actively dinging sites that lack unique structure and performance. In English? If your entire site (or even parts tbh) are templated, your rankings are in trouble. Custom code isn’t just a luxury anymore, people.”
The Art + Code Collaboration
At some agencies, the Designers and Developers never speak. At Red Egg Marketing in the heart of the Sunnyside neighborhood, it’s a partnership. Zach finds inspiration in building out Alyson or Elliana’s vision, while Jacob credits our Art Director with being the“final set of eyes” that irons out the design details, ensuring the technical product is as beautiful as it is functional. Contact us today.
