Author: Morgan Barnhardt

Morgan is the AI & SEO Manager at Red Egg. Leveraging her Bachelor of Science in Business Administration (with a concentration in Marketing) from East Carolina University (Go Pirates!), she has been optimizing websites and driving search growth since 2018. Morgan’s expertise spans diverse industries, including legal, healthcare, higher education, and non-profits, allowing her to craft highly tailored, forward-thinking SEO strategies. An active voice in the search community, she is a member of local and national groups like Women in Tech SEO. Morgan has also shared her insights as a guest on the SEO On Air podcast and as a speaker at Metropolitan State University, where she presented on the intersection of AI and SEO.

3.12.25

SEO vs Social Media Marketing: How Do I Choose?

In the world of digital marketing, there are two stars that shine particularly bright: SEO and social media marketing. They’re both powerful tools for reaching your audience, but they each have their own unique strengths and quirks (kind of like that dynamic duo in your office that everyone loves).

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2.18.25

How to Rank in Google AI Overview Search Engine 

Want to get your website featured at the top of Google’s search results and attract more qualified traffic? Then, you need to understand how to rank in Google AI Overview search engine. This new feature is changing the search landscape, and optimizing your content for it is crucial for online visibility. This article will explain what the Google AI Overview is, why it matters for your SEO, and how you can rank in it to achieve your business goals. 

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law firm with gravel and balance with books

1.8.25

Content Marketing for Law Firms: Don’t Let Your Website Get Dismissed! 

The legal landscape has changed. Gone are the days when a Yellow Pages ad and a firm handshake were enough. In today’s world, you need a powerful online presence to attract clients. That’s where content marketing comes in. Think of it as your digital law library, where every piece of content showcases your expertise and draws in new clients. 

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1.2.25

Give Yourself the Gift of a Denver Digital Marketing Partner This New Year 

The holidays are over, the decorations are (mostly) put away, and you’re probably staring at a brand new year with a mix of excitement and “oh-my-gosh-what-now?!” We get it. Running a business in Denver is no walk in the park (even if we do have some pretty amazing parks). Between navigating the latest TikTok trends (what is a Gentleminion?) and trying to keep up with Google’s ever-changing algorithms, it can feel like you need a whole team of experts just to keep your head above water. 

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graphic designer creating a hourglass drawing

12.30.24

How a Web Marketing Graphic Designer Can Help Your Business 

Are you struggling to make a visual impact online? Is your website giving off serious ’90s vibes? Don’t let outdated design scare away potential customers! A web marketing graphic designer can help. These creative professionals specialize in crafting visuals that attract attention, communicate your brand message, and ultimately, drive conversions. 

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vector image of worker at a desk looking at computer scratching head then another image of same person pumping fist in the air in success

12.16.24

Local Landing Page SEO Examples, Strategy, and a Checklist for Your Website 

Are you struggling to rank high in local search results? Is your website failing to attract qualified leads in your area? The problem might lie in your landing pages. Don’t worry; we’ve got you covered! This post explores powerful local landing page SEO examples and strategies, complete with a handy checklist to ensure your website is optimized for local success. 

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9.20.24

Digital Marketing for Healthcare: A Prescription for Success 

Healthcare businesses of all sizes must adapt to stay competitive. Digital marketing for healthcare offers a powerful toolkit that can help you reach new patients or clients, build brand awareness, and drive long-term growth. Whether you’re a doctor’s office, a pharmaceutical company, a healthcare compliance company, a patient portal company, a medical device manufacturer (or whatever your healthcare industry niche is!), effective digital marketing can help you achieve your goals. 

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vector image of girl holding "..." buttons with a thumbs up button and a microphone with the word "Brand" written on it all to depict brand authority

8.19.24

How to Build Brand Authority for Small Businesses

Have you ever heard someone say, “Ugh, that brand just screams, ‘I know what I’m doing’?” That, my friends, is the power of brand authority. It’s basically like being the cool kid in the business world – everyone wants to hang out with you (and buy your stuff.).

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