The Wonderful World of Retargeting Ads In a perfect world, every customer who visits your website makes a purchase or becomes a lead. But we don’t live in a perfect world, and sometimes consumers need a little bit of coaxing and reminding. That’s where retargeting ads come in – and we’re here to tell you [...]
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Common Online Advertising Myths When it comes to common online advertising myths, we’ve heard them all. Here are a few of the most common misconceptions that lead people to believe that online advertising isn’t the way to go, that are simply false. It’s Not Affordable If you are under the impression that online advertising isn’t [...]
How to Develop a Content Marketing Strategy Your content marketing strategy is the key decider in how well your content will perform online. Of course, you want to have killer content too, but ensuring that you have a solid plan to guide your execution is crucial to getting your brand to resonate with your audience. [...]
Writing Website Copy: Why You Already Know How to Do It Well Believe it or not, even if you don’t think of yourself as a writer, you’re a writer. How many emails and texts have you already sent today? How much time did you spend crafting that tweet? How you write the small things in [...]
Digital Marketing is Like... Here at Red Egg, we love digital marketing. Surprise! Over the years, we’ve heard it compared to many different things, and have had to come up with a few metaphors ourselves to explain digital marketing principles to others. We’ve compiled a list of a few of our favorite "Digital Marketing is [...]
Building Customer Relationships Using Social Media Social media has become a huge part of marketing strategies nowadays. By building customer relationships using social media, you’re creating a community of loyal customers who can market your brand for you. Here are some helpful tips to get you started on developing a strong brand following and, hopefully, [...]
SEO Checklist When it comes to SEO, there are many different factors that go into how search engines rank webpages and ultimately decide which sites to show first in a search. Google looks at over 200 different factors when ranking web pages, so having as many of your bases covered as possible is best. To [...]
Benefits of Using Infographics You only have a few seconds to capture your readers’ attention - how are you going to do it? With a large block of text or a bright, interactive graphic? It’s a no-brainer that people will be more drawn to something that is eye catching and easy to read, which is [...]
2017 Real Estate Marketing Trends So far in 2017, we’ve seen a few stand-out real estate marketing trends that, if you’re not already doing, could be leaving you behind. The increase in younger home buyers has caused real estate marketing to shift more toward social media and videos. People want information on properties, and they [...]