Full-Scale Marketing Strategy to Increase Event Bookings and Strengthen Brand Identity

client profile

Archetype Distillery is a distiller that used to be located in Denver. They uniquely crafts their spirits using free-run juice of wine grapes instead of grains. Their newly remodeled space was located in a historic Denver theater, had a tasting room bar, and could be rented out for special events and weddings. Although the distillery has moved up into the Vail Valley, you can find their spirits in most Denver area liquor stores and a number of premium venues including Red Rocks.

The Challenge

Archetype Distillery needed a reliable marketing agency to manage a wide variety of digital and print marketing services for them. In 2019, they engaged Red Egg Marketing to organize their current marketing efforts and develop and implement a marketing strategy going forward. They needed to drive more customers to their distillery, book more events, and increase pull-through for their retail liquor sales.

Our Solution

Red Egg Marketing quickly got to work and developed and implemented a full-scale inbound and outbound marketing strategy to achieve Archetype Distillery’s goals. We designed and developed a new website that included an online shop, a tour booking system, a retailer locator, and an events calendar. We drove inbound traffic to their website through Search Engine Optimization (SEO) and Google Ads campaigns, targeted a geofenced audience on social media, and instituted an email marketing strategy. We also provided Archetype Distillery with significant graphic design, print marketing services, and branding support including designing custom boxes for distribution, creating menus, and designing apparel for their shop.

The Results

Our local SEO and Google Ads efforts combined with social media advertising drastically increased tasting room visitors and sales within a few months. Our newly designed experiences (tours) gained immediate traction and turned the website into a revenue generator. The boxes we designed and coordinated have increased orders from retailers as well as retail sales. As a direct result of our strategy to increase weddings and events, all weekends in December during our first holiday season were completed booked and within a few months weddings for the next summer were already booking.