Brand Strategy and Website Redesign Sets Foundation for Improved Lead Generation Campaign

client profile

Aspire Technology Solutions is the preferred managed service provider for small and medium-sized businesses in the Denver metropolitan area. They take care of the heavy lifting to design, execute, and maintain a complete managed IT solution. From on-site and remote support to cybersecurity and compliance, Aspire handles every aspect of information technology that allows a business to run smoothly.

The Challenge

Aspire Technology Solutions reached out to Red Egg in 2023 to refresh their brand and improve their lead generation strategy. As a provider of managed IT services for small to medium sized businesses, they needed to be more competitive locally in the Denver metro area, while also go up against national IT providers. They needed a marketing agency that could identify valuable, yet achievable, opportunities to make a significant impact.

The Solution

We took them through our branding process and refreshed their visual identity. We utilized the brand strategy and formulated a search engine optimization strategy to guide the website redesign. This set the foundation for our ongoing B2B content marketing and SEO strategy, which not only drove high intent search traffic to the website, but also supported social media and email marketing efforts as well.

The Results

Within six months the website began ranking for high-intent keywords with good monthly search volume. This increase in search visibility led to a 63% increase in relevant organic search traffic. The improved website experience increased the time spent on the website by 86% and the engagement rate by 29%. The increased traffic volume pared with the improved engagement rates have generated more marketing qualified leads allowing Aspire to expand their presence in Denver and grow their client base.