Driving Conversions and Brand Awareness in Competitive Denver Bike Shop Scene

client profile

Base Camp Cyclery is a bike shop based in Denver Colorado that primarily sells high-end mountain bikes. They perform bike sales, bike service, and premium mountain bike demos and rentals.

The Challenge

When it comes to bike shops, Denver has plenty. Competition is fierce and many new shops don’t last very long. Since 2001 there’s been a 42% decline in local bike shops according to the National Bicycle Dealers Association. Base Camp Cyclery engaged Red Egg Marketing to develop their brand as well as create and implement a full scale marketing strategy to ensure they didn’t become a statistic.

Our Solution

Red Egg Marketing took the time to develop a logo that is as attractive as it is recognizable. Base Camp Cyclery used their logo to brand everything from t-shirts and hats to wallets and bike jerseys. If you ride bikes in Denver, you’ve probably seen the sticker somewhere by now.

Red Egg developed a user-friendly website with a strong focus on SEO. We figured out how people searched for bikes and tailored the content to improve discoverability. We paired organic SEO with geo-targeted Google ads to increase search visibility. Then we created targeted Facebook and Instagram ad campaigns, which drastically improved brand awareness in their target market.

The Results

Thanks to this full scale marketing strategy, Base Camp Cyclery went from zero to hero in search results. In just a few months, they were competing with shops that have been in business for 30+ years. The shop was profitable in its first year of business, then saw an incredible increase in year two. The service center has been consistently booked out 3 – 4 weeks and the sales department was forced to create waiting lists for its hottest bikes. After only a few years, Base Camp is exploring expansion options.