High Ride Cycle

Case Study

Client Profile

High Ride Cycle is an indoor cycling studio in Denver with roots in Sloan’s Lake, Northglenn, and University Hills. With consistent awards naming High Ride the best workout in Denver, and a committed community of riders who can’t get enough, the company is a pillar in the local fitness industry.

The Challenge

Over the years, High Ride has expanded their business through social media advertising, personal recommendations, and word-of-mouth. The team had really homed in on their social media presence, visual identity, and brand voice, but wanted to invest in their organic strategy before after opening a second location in Northglenn. To get more “butts in bikes”, High Ride wanted a local marketing company that could act as a resource and partner to their existing internal marketing team.

Our Solution

We began by familiarizing ourselves with where High Ride stood among the highly competitive indoor cycling industry. We developed a comprehensive SEO and keyword strategy that included an emphasis on local search management designed to help High Ride stand out in the local market. We also dedicated time to finetuning website copy and backend technical optimizations. Additionally, in 2024, we launched a new website design aimed to refresh the brand and display the brand’s commitment to sustained excellence.

The Results

As a result of our partnership, High Ride ranks on the first page of Google search results for over 75 high-intent keywords. Their average search position increased by 110% with 3,000 average monthly website visitors from organic search alone. We are thrilled to watch High Ride continue to grow – now with three locations in the Denver area.