Strong Digital Marketing Strategy Led to 100% Coworking Occupancy During Pandemic
HM Capital is a real estate development and real estate consulting firm located in Denver, Colorado.
Right at the start of the COVID-19 pandemic, HM Capital, a Denver real estate developer, had a significant amount of space that needed to be leased. 33 residential rental units finished construction were sitting idle online without very much interaction or interest. At the same time, the coworking space located in the mixed-use development had lost half their tenants as state regulations mandated people stay home.
We revamped their branding, updated their messaging according to deep demographic research, and ran a geo-fenced digital marketing campaign that included social media advertising and Google Ads. We used email marketing to leverage referrals and maintain relationships with warm leads. We also integrated lead capture with the Appfolio real estate management software to streamline lead management.
Within a few months the residential space was at 100% occupancy despite the unfavorable market conditions. A short time after that, the coworking space was 100% leased during a time when most coworking spaces were struggling.
HM Capital has continued to hire Red Egg for marketing and branding Denver real estate projects.
“Working with Red Egg Marketing was the best marketing decision we made this year. We are Real Estate Developers who own and operate mixed-use buildings and coworking spaces. We recently started working with Red Egg to drive community awareness and increase leads for our newest mixed-use development. Within two and half months- we had over 400 people sign up for our interest list and we filled our retail spaces with leads from the marketing campaign. Red Egg was incredible to work with. They loved our input for what we wanted to see with our campaign but they also did a great job using their creative minds to turn our vision into a reality. They integrated everything they were doing with all of our existing systems which was a huge help. Every team member is professional, creative and cares!”
— Nina Khosravi, Director of Community, HM Capital