Generate Demand to Sell 10-Unit Atlanta Luxury Townhome Development Before Construction

Client profile

Epic Development is an award-winning real estate developer located in Atlanta, GA with a focus on infill development.

The Challenge

Epic Development was building a 10-unit luxury townhome development in Atlanta. In 2012, the real estate market was still very tough. They hired Red Egg Marketing to market the properties hoping for sales soon after the project was completed.

Our Solution

Red Egg Marketing devised and implemented an innovative marketing strategy consisting of social media and email marketing. We directed traffic to a carefully designed real estate website with a lead capture mechanism that showcased property features and townhome renderings.

The Results

Using our marketing strategy, we built a highly targeted list of over 250 interested buyers and real estate agents and marketed to them over the course of a few months. Due to the enormous demand for the townhomes, the real estate developer was able to sell all 10 units above the asking price with fixture upgrades before a shovel ever struck ground for construction.

Epic Development has continued to hire us for additional real estate projects of varying sizes. We have coordinated the branding and marketing on multiple real estate developments including the 24-unit townhome project Four15 Stacks. This project included the development of a logo and video paired with a PR campaign which pushed the prospect ratio to 30:1. Four15 Stacks was also completely sold out before construction was completed.

Key Metrics


prospect ratio


sold before construction


of units purchased upgrades

marketing strategy for epic development

We sold every unit in our luxury townhouse development before starting construction. We couldn’t have achieved these results without Red Egg Marketing. They created the website, print ads, and social media campaign that resulted in a 10 to 1, prospect to available unit, ratio. Demand was so strong that all units went under contract at prices significantly above our pro forma.

Jim LaVallee

Principal, Epic Development


blogging & copywriting | email marketing | graphic design | marketing strategy | online advertising