Case Study
Client Profile
Paint Denver is a residential and commercial paint contractor in Denver Colorado. They serve the Denver metro area and provide both interior and exterior painting services.
The Challenge
Residential and commercial painting is an extremely competitive industry with only a few major players in Denver. The majority of Paint Denver’s inbound leads were from Yelp due to a 5-star rating. However, Yelp changed their algorithm and filtered a whopping 180 positive reviews! Paint Denver needed a marketing strategy to increase their online visibility and increase their lead flow coming from Google search, and fast.
Our Solution
Red Egg Marketing built and optimized a geofenced Google Ads campaign to send inbound Google search queries to the website. We made optimizations to the website including designing new landing pages and building new contact forms. At the same time, we started a Search Engine Optimization (SEO) campaign to drive organic inbound traffic and online visibility for competitive keywords with great search volume.
The Results
The Google Ads strategy helped Paint Denver quickly become competitive in Google search while the organic SEO strategy positioned Paint Denver as a leader in Denver for residential and commercial painting. In just 10 weeks, Paint Denver’s Google search visibility increased by over 32% and by over 120% in just 10 months. Website conversions from search increased by 37% year over year contributing to a significant growth in revenue. A year later we redesigned the website which increased the conversion rate by over 50% resulting in a significant increase in lead volume.
120%
Increase in search visibility
9%
Website conversion rate
4.9
Google star rating
Web Development
A fast loading, conversion optimized, SEO rich website that looks as good as it achieves its objectives. In its first year, the website we designed and built converted 50% more leads than the previous version.
Lead Generator
The site utilizes multiple avenues to generate and track leads as well as providing online scheduling. Leads are automatically sent to their 3rd party CRM to track and schedule jobs.
Mobile Friendly
Our graphic designers and web developers worked together to ensure that mobile users were met with a user-friendly, quick loading site that with clear calls-to-action and easy ways to request a quote.
Robust Portfolio
We developed a robust and easily searchable portfolio to display their work and give us a place to add keyword rich SEO content.
Testimonial
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