Dramatically Increase Residential House Painting Leads with Google Ads and SEO

client profile

Paint Denver is a residential and commercial paint contractor in Denver Colorado. They serve the Denver metro area and provide both interior and exterior painting services.

The Challenge

Residential and commercial painting is an extremely competitive industry with only a few major players in Denver. The majority of their inbound leads were from Yelp due to a 5-star rating. However, Yelp changed their algorithm and filtered a whopping 180 positive reviews! Paint Denver needed a marketing strategy to increase their online visibility and increase their lead flow coming from Google search, and fast.

Our Solution

Red Egg Marketing built and optimized a geofenced Google Ads campaign to send inbound Google search queries to the website. We made optimizations to the website including designing new landing pages and building new contact forms. At the same time, we started a Search Engine Optimization (SEO) campaign to drive organic inbound traffic and online visibility for competitive keywords with great search volume.

The Results

The pay-per-click strategy helped Paint Denver quickly become competitive in Google search while the organic SEO strategy positioned Paint Denver as a leader in Denver for residential and commercial painting. In just 10 weeks, Paint Denver’s Google search visibility increased by over 32% and by over 120% in just 10 months. Website conversions from search increased by 37% year over year contributing to a significant growth in revenue.