Every year, our team at Red Egg Marketing looks forward to our annual holiday food drive for Bienvenidos Food Bank. It’s something we talk about long before the decorations go up because it’s a really special chance to support an organization that has become a lifeline for thousands of families right here in our own neighborhood. And as the need continues to rise across Metro Denver, the work that Bienvenidos does has never been more critical.

Rising Food Prices Are Putting More Families at Risk

It’s no secret that groceries are noticeably more expensive than they were a few years ago. Essentials like rice, pasta, canned goods, eggs, and produce have seen steady price increases, and for many households, that shift can be destabilizing. Families who were getting by comfortably before are now feeling the squeeze, and those already on tight budgets are finding it harder than ever to keep nutritious food on the table.

These rising costs create a ripple effect across the community. When families spend more on food, they often cut back on other essentials to compensate—healthcare, transportation, school supplies, even rent. Food insecurity doesn’t exist in isolation. It amplifies other hardships. That’s why local food banks have seen such a dramatic increase in demand, especially around the holidays.

Bienvenidos Food Bank has been answering that call for decades, but this year, the demand is outpacing typical seasonal trends. More working families are turning to community resources, and more seniors are relying on food assistance as fixed incomes fall short of rising costs. Supporting Bienvenidos right now helps ease a pressure point that so many people in our neighborhood are feeling.

Bienvenidos’ Longstanding Commitment to Denver

Bienvenidos Food Bank has been part of the Denver community since 1976. What started as a small, grassroots effort has grown into a robust distribution network providing over 400,000 meals each year to more than 25,000 residents. That scale is impressive, but what truly stands out is the consistency. Decade after decade, Bienvenidos has shown up for people—through recessions, economic shifts, and even the complications of a global pandemic.

Their reach extends far beyond one building. They work with schools, apartment communities, neighborhood groups, and other nonprofits to get fresh, nutritious food into the hands of people who need it most. They offer culturally relevant foods for diverse communities, prioritize healthy options, and make sure access is simple and dignified. It’s compassionate work grounded in stability and trust, built over nearly 50 years.

Every Donation Makes a Real Impact—And $1 Goes Much Further Than You Think

One of the most powerful things about Bienvenidos is how efficiently they use their resources. For every $1 donated, they can provide more than $9 worth of food. That’s not an exaggeration, either! It’s the result of strong partnerships, reduced-cost purchasing, and an incredible volunteer network that keeps operational costs low. While the price of groceries is rising for individual shoppers, food banks like Bienvenidos are able to leverage bulk buying and partnerships with suppliers to stretch dollars much further than any of us could on our own.

This is why financial contributions are often even more valuable than donated goods. A single dollar can turn into fresh produce, shelf-stable staples, protein, and culturally meaningful items that nourish families with dignity. When many households are only a small crisis away from food insecurity, that efficiency makes a meaningful difference.

Why This Year’s Food Drive Matters to Us

At Red Egg Marketing, we love the holidays so much because it’s the season of giving. It’s the season of showing each other support, and this annual food drive is our way to help give back to the community we are so proud to be a part of. Our office is just down the street from Bienvenidos, so we see firsthand the line of people outside on distribution days. We see the volunteers unloading trucks, sorting food, and greeting families. We see how much need exists, but also how much hope is created by small acts of generosity.

This year, with food prices rising and assistance programs experiencing shifts and uncertainties, organizations like Bienvenidos carry an even heavier load. Community support helps ensure families don’t have to worry about where their next meal will come from, especially during the holidays when the emotional weight of food insecurity can feel even heavier.

How You Can Help

If you’re able to contribute this year—whether with a food donation or a financial gift—it truly goes a long way. Even small amounts compound into real meals, real comfort, and real relief for families navigating a difficult season. Supporting Bienvenidos means supporting your neighbors, your community, and the belief that everyone deserves access to healthy, reliable food for the holiday season and beyond.

Our drive will be running from November 21st through December 21st, so if you want to make a donation, make sure to do it soon! Make a donation to our food drive here.