The Lowdown on SEO Copywriting Services

You may have heard “SEO” thrown around in some marketing meetings, and for good reason. SEO, or search engine optimization, is a fundamental part of any successful business marketing plan. It’s the process of improving your website’s technical configuration, content, relevance, and link popularity so search engines rank its pages better. In layman’s terms, it’s one of the best strategies to get your business’ website on the first page of search engine results, which translates to more eyes being on your website. In fact, Backlinko says, less than 1% of searchers click on the second page of Google results. To say SEO is important is certainly an understatement! 

SEO copywriting services are a big part of an SEO strategy, and if your business hasn’t invested some time and resources into understanding SEO copywriting, you’re in luck. Below is everything you need to know about SEO copywriting.  

What are SEO Copywriting Services?  

According to Hubspot, SEO copywriting is the process of pairing standard SEO best practices that drive traffic (like keyword research) with compelling words that entice users to take a specific action, like buying a product or subscribing to an email list. You can find this copy in product pages on a website, emails, and different marketing materials. 

What’s the Difference Between SEO Copywriting and SEO Content Writing? 

SEO copywriting is often used interchangeably with SEO content writing. While both work hand-in-hand to propel businesses closer to their goals, they are both slightly different. SEO content writing is content that’s created to educate users and increase rankings, while SEO copywriting services are geared towards taking readers to the next step and converting traffic into leads and, eventually, sales. However, both kinds of SEO writing have one thing in common: at their core, they are designed to tell a story. The role of SEO content writing and SEO copywriting is to help readers connect with your brand and better you’re your service or product. 

Examples of SEO Content Writing Examples of SEO Copywriting 
– Blogs
– Articles Whitepapers 
– Case Studies 
– eBooks 
– Email
– Newsletters 
– Infographics 
– Pay-per-click (PPC) ads 
– Product Descriptions 
– Landing Pages 
– Launch Emails 
– Website Copy 
– Slogans and Taglines 
– Brand Messaging 

Need SEO Content Writing Help?  

We’ve got you. At Red Egg, we’ve got SEO copywriting and SEO content writing chops. Reach out to us here and we can start chatting about your project.  

What are the Benefits of Hiring Professionals for Your Business’ SEO Copywriting?  

Copywriting of any kind is harder than you’d think. With the rise of AI, many business owners think that they can simply write a sentence or two, press “compute”, and have stellar copy that’ll help propel their business toward success. Unfortunately, this isn’t the case. Quality copywriting is a full-time job, and while AI certainly has its merits and can assist with certain aspects of copywriting, it lacks the human touch and creativity professional SEO copywriting services bring to the table. Crafting compelling copy that resonates with your target audience requires more than just stringing together keywords – it demands a deep understanding of your brand, audience, and industry nuances, along with a knack for storytelling. 

Here are some compelling reasons to consider hiring professional SEO copywriting services, like from our team here at Red Egg, for your business: 

  • Expertise and Experience: Professional copywriters, like ours, have honed their craft through years of experience and training. They understand the nuances of effective, engaging copywriting while also implementing proper keywords strategically.  
  • Tailored Content Strategy: Professional SEO copywriters will work closely with you to develop a customized content strategy tailored to your business goals, target audience, and industry niche. They’ll conduct thorough research to identify relevant keywords and topics and create content that aligns with your brand voice and tone. 
  • – Improved Search Engine Rankings: Through developing high-quality, keyword-rich content SEO copywriters can help improve your search engine rankings and prompt readers to utilize your services and products.  
  • Enhanced Brand Credibility: Well-crafted, authoritative content not only attracts visitors to your website but also positions your brand as a trusted authority in your industry. Professional copywriters can help you establish credibility, build brand awareness, and foster long-term relationships with your audience. 
  • Time and Cost Savings: While DIY copywriting may seem like a cost-effective solution, it often requires a significant investment of time and resources – not to mention the potential for subpar results. Outsourcing your copywriting needs to professionals allows you to focus on core business activities while ensuring high-quality, impactful content that drives results. 

Professional SEO Copywriting Services in Denver 

Investing in professional SEO copywriting services is a strategic decision that can yield significant returns for your business. By partnering with skilled copywriters who understand the intricacies of SEO and know how to craft compelling, conversion-focused content, you can elevate your brand’s online presence, attract more qualified leads, and ultimately achieve your business objectives.  Reach out to our team here at Red Egg Marketing if your business needs any help with SEO copywriting.