Blackpaw Dog Training

Case Study

Client Profile

BlackPaw Dog Training is a Colorado-based dog training and rehabilitation service specializing in board and train programs for dogs of every age, size, breed, and disposition. Their training philosophy centers on building calm, confident dogs through personalized approaches that strengthen the bond between dog and family.

The Challenge

BlackPaw recently sold their storefront and now was operating solely the dog training portion of the business. While they were able to retain the name, the domain name and foot traffic generated from the physical shop was lost. They needed to build a new visual identity, website, and a marketing strategy from the ground up. Before the sale occurred, there was a multi-month waitlist for dog training. However, now it had dried up and they were booked only a week or two in advance.

Our Solution

We designed a new logo for the dog training business and developed an attractive website to instill confidence and showcase services. We comprised a full-scale geotargeted marketing strategy made up of SEO, Google Ads, and social media advertising and began sending high-quality traffic to the website. This inbound and outbound marketing strategy started generating leads immediately while working towards positioning the brand-new domain name in search results for high intent keywords.

The Results

Thanks to our strategic approach to lead generation, BlackPaw’s waitlist gradually began to lengthen reducing their stress and providing them with the confidence that spinning off the dog training business was the right move. Our blend of short-term lead generation efforts combined with strategic long-term brand growth has provided BlackPaw with a steady stream of business creating a growing list of well-trained pooches and super happy clients.