What to Consider When Determining Your Credit Union Website Design

In the new age of technology, most companies are discovered online. From restaurants to retail, banking to travel, having a presence online is a must. However, having a website design that is outdated and confusing can be even more of a hindrance than not having a site at all. Credit union website design is crucial to conveying a sense of trust and professionalism to current and future members.

Here at Red Egg Marketing, we have experience designing all sorts of websites. With every new web design project, we strive to create simple, cost-effective solutions utilizing the flexibility of the world’s most popular content management system, WordPress. We handle everything from simple, attractive website solutions for small businesses, to complex sites requiring custom theme development.

We recently completed a complete website redesign for a 14,000-member credit union here in Colorado. In addition to crafting the site from the backend, our team of creatives mapped out every small detail to ensure users have the best possible experience online. While taking on this project, we learned some valuable things to consider for your credit union website design.

Speed and Hosting

In many circumstances, a website will serve as a first impression for your company to prospective members. If you don’t put your best foot forward, there’s a chance you’ll miss out on possible conversions and new memberships.

One of the most important aspects of UI/UX on a credit union website is speed. Users do not want to wait more than a few seconds for a page to load. Especially on their banking website. You’ll want to ensure your website hosting is secure and fast. Hosting is just a small part of what it takes to ensure a WordPress site continues running smoothly and securely and stays up to date.

Mobile-Friendly Interface

According to a report from Hitwise, nearly 60 percent of all online searches are now carried out on a mobile device, as opposed to a desktop computer or tablet. This means it’s more important than ever to ensure your credit union’s website appears correctly on a smaller screen.

A few things to consider when determining if your site is mobile-friendly:

  • Text size

  • Navigation drop-downs

  • Links too close together

  • Content wider than screen

  • Mobile viewport not set

  • Unplayable content

  • Faulty redirects

  • App download interstitials

These adjustments may seem small or insignificant but crossing your t’s and dotting your i’s will ensure that your credit union is putting its best foot forward and instilling confidence in your members that their financial institution is investing in their user-facing tools.

Clear Channels of Communication

Along with instilling confidence in your members that your credit union is reliable and professional, your members also want to know that they are being supported on a personal level. Afterall, some of the main perks of being a member of a credit union are quality service and part-ownership in the institution.

Your team will want to ensure there are clear channels of communication and that these are readily available in your credit union website design. Consider using calls to action throughout landing pages and a contact page with phone numbers, hours of operation, email addresses, and a contact form. This will make it simple for members to reach a representative if ever necessary.

Another tool your credit union can consider is a chat box. These allow your website visitors to get immediate support or information via a handy chat window. The website visitor can type a message inside a chat session and a business operator types back. Or an automated message will provide them with the relevant information they need to solve their issue.

Your Denver Web Development Team

Whether your existing website needs some work, or you want a new website developed from the ground up, you’ve come to the right place. Are you a small business looking to establish your web presence? Need to improve your appearance online? Want a website that integrates with your current marketing platforms or business processes? Want to entice visitors and convert them into leads and customers?

Whatever your goals, our talented in-house team of web developers, creatives, and copywriters will add unparalleled value to your website project using straightforward communication and unique marketing perspectives. Looking for an awesome website without the hassles? Look no further. Give us a call, we’d love to chat about your unique credit union website goals.

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