Is your website a bit of a “bad egg” lately? Maybe it’s looking a little scrambled, or perhaps it’s just not getting you the traffic or outcome you want. Many business owners see a website redesign as simply a new coat of paint—a fresh look to replace an outdated one. However, the most successful redesigns are a strategic move, a carefully planned process to achieve specific business goals. At Red Egg Marketing, we know that a website is a living, breathing tool for your business, and without a solid website redesign strategy, you’re likely to miss out on a massive opportunity for growth.

What is a Website Redesign Strategy?

Okay, fineee, let’s get right to the point. A website redesign strategy is a comprehensive plan that guides the entire process, from initial concept to post-launch analysis. It’s more than just choosing new colors and fonts. A well-defined strategy involves a deep dive into your business objectives, your target audience, and your competitors. It’s about building a website that doesn’t just look good, but also performs. The strategy serves as a blueprint, ensuring every decision—from the layout of a landing page to the content you create—is a deliberate step toward increasing leads, boosting sales, and improving your online presence.

How Can a Professional Website Redesign Strategy Help Your Small Business?

We get it, we get it. For a small business, every dollar and every hour spent on marketing has to count. A professional strategy is the key to ensuring your redesign is an investment, not just an expense.

It’s Goal-Oriented: 

Our pro marketing approach begins with a simple question that cuts straight to the point: What’s your website’s ultimate mission? We’re not playing chicken here. By defining clear Key Performance Indicators (KPIs) like lead generation and traffic growth, we can move from wishful thinking to a strategic plan that proves your redesign investment was worth every single penny.

It Prevents Costly Mistakes: 

Without a plan, it’s easy to make common errors that can sink a project. We’ll show you how to avoid pitfalls like losing your valuable search engine rankings or launching a site that isn’t mobile-friendly.

It Creates a Better User Experience (UX): 

A professional strategy prioritizes the user. We focus on building a site that is intuitive, fast, and easy to navigate, ensuring visitors can find what they need and take action.

It Boosts Brand Credibility: 

A modern, professional website builds trust with potential customers. It signals that your business is reliable and forward-thinking, setting you apart from the competition.

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Key Components of a Successful Website Redesign Strategy

A great strategy is built on a series of critical steps. We approach every redesign with a focus on these core components:

• Defining Clear Goals: Before any design work begins, we identify the measurable outcomes you want to achieve.
• Audience and Competitor Analysis: We’ll dive into who your customers are and what your competitors are doing well. This research informs every aspect of the design and content.
• Content Strategy and Planning: A redesign is the perfect time to overhaul your content. We’ll audit your existing content, update it for relevance, and create new, optimized pages that speak directly to your audience. This is a critical step for SEO.
• SEO Preservation and Migration: This is arguably the most important component. A new site can lose all of its organic traffic if not handled correctly. We implement a meticulous plan to redirect old URLs, preserve valuable links, and ensure your new site launches with its SEO health intact.
• Technology Selection: We’ll help you choose the right platform (like WordPress) and ensure your new site is secure, fast, and mobile-responsive.

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Our egg-cellent Recent Website Redesign

We’re not just tooting our own horn, but our recent project for the Anschutz Collection (aka the American Museum of Western Art) is a true work of art itself. The old website was a bit of a relic, making it a frustrating puzzle just to explore the stunning collection. So we rolled up our sleeves and cracked the code on a new, modern design. The result? A streamlined, mobile-responsive site that makes finding a beautiful piece of art as easy as, well, you know! The new site is a shining example of how a sharp website redesign strategy can let a brand’s true beauty take center stage.

The Website Redesign Process: From Planning to Launch

Whether you’re looking for web design for accountants or museum website design services,  a successful redesign is a journey with a clear roadmap. Here’s a look at our professional process:

• Phase 1: Discovery: We meet with you to understand your business, your goals, and your vision. We conduct a thorough audit of your existing site and its performance.
• Phase 2: Strategy and Design: Based on our research, we develop a website redesign strategy and begin creating wireframes and mockups. We work with you to ensure the design not only looks great but also aligns with your business objectives.
• Phase 3: Development and Testing: Our team of developers brings the design to life. We perform rigorous quality assurance checks to ensure the site is flawless across all devices and browsers before launch.
• Phase 4: Launch and Post-Launch Support: The big day! We handle the seamless transition to the new site and provide ongoing support, monitoring performance and making any necessary adjustments to ensure the site is a continued success.

4 Common Website Redesign Mistakes to Avoid

A solid strategy is the best way to prevent your next redesign from going completely scrambled. It’s your foolproof way of avoiding the little “cracks” that can cost small business owners like you a ton of time and money in the long run.

1. Ignoring SEO: 

We have been yelling this for a decadeeee!!! The biggest mistake a business can make is to launch a beautiful new site that no one can find. Our approach is to ensure you maintain your SEO rankings throughout the process.

2. Neglecting Mobile-Responsiveness: 

With more than half of all web traffic coming from mobile devices, a site that doesn’t look and function perfectly on a phone is a failure.

3. Focusing on Aesthetics Over Functionality: 

A site must be both beautiful and easy to use. Without an intuitive user experience, even the most stunning design won’t convert visitors into customers.

4. Losing Valuable Content: 

Deleting old pages without a proper redirect strategy can result in a significant loss of traffic.

Ready to Build a Smarter Website?

A website redesign strategy is an essential investment in the future of your business. It’s about moving beyond an outdated look and building a powerful online asset that drives growth and elevates your brand. Don’t leave your next website redesign to chance.

Ready for your website’s major moment? Let’s chat about how our professional website redesign strategy can help you achieve your business goals and make some serious magic happen.