Have you ever heard someone say, “Ugh, that brand just screams, ‘I know what I’m doing’?” That, my friends, is the power of brand authority. It’s basically like being the cool kid in the business world – everyone wants to hang out with you (and buy your stuff.).

But how does a small business like yours become the Beyonce of the industry? Don’t worry. You don’t need a Destiny’s Child backup crew (although we do offer branding services and can promise to try to brand you as well as Queen B’s team does). Keep reading our blog for some insider tips on how to build brand authority and become the go-to guru.

So, What Is Brand Authority, Anyway?

So, what exactly is brand authority? Essentially, it’s your business’s reputation on steroids. It’s that coveted status where people see you as the go-to expert in your field. Think of it like being the cool kid in school – everyone wants to hang out with you and learn from you.

5 Tips to Build Brand Authority as a Small Business:

1. Content is King (or Queen):

Content is the golden egg of your brand authority. It’s the secret ingredient that transforms your business from ordinary to extraordinary. As the cornerstone of your brand authority, content builds trust, establishes expertise, and attracts your ideal customers. High-quality content is like a magnet that draws people in and keeps them coming back for more.

To create effective content, focus on delivering value to your audience. This means providing information, education, and solutions to their problems or questions. For example, if you’re a marketing agency, you could create blog posts on topics like “Tips for Effective Content Marketing,” “A Crash Course of Restaurant Social Media Marketing,” or even “The Ultimate Guide to Social Media Marketing.”

By consistently producing valuable content, you position your business as a trusted resource in your industry. This, in turn, builds brand authority and helps you stand out from the competition.

By consistently delivering valuable, informative, and engaging content, you’ll build trust, establish your expertise, and position your business as the go-to authority in your field.

2. Be a Chatty Cathy (or Chaddy) Online:

It’s not enough to keep churning out quality content. You’ll need to really commit to engaging with your audience and your target audience to get more eyes on your content and, ultimately, your brand. Join industry forums, participate in social media discussions, and answer questions with your brilliant insights. This shows you’re engaged and knowledgeable, which immediately positions you as a thought leader in your field.

3. Get Your Name Out There:

Getting your brand out there is no small task. There are so many different avenues to go down to get more people excited about your brand, but below are a few that stick out the most.

Influencers are the IT factor nowadays – there’s no doubt about that. Brands of all shapes and sizes are working with influencers to keep their brand fresh and engaged with younger audiences. Make the effort to collaborate with influencers in your industry whenever you can to capitalize on this. In addition, try to get together with other local entrepreneurs or even a Vetpreneur, or snag a feature in local publications to help expand your reach. Not only does it boost your visibility, but it also gives your brand a major credibility boost.

4. Testimonials are A Staple:

It seems like such a simple thing, but it’s true: testimonials are a must-have for establishing brand authority. Don’t be shy about flaunting ‘em! Showcasing glowing testimonials and case studies from your happy customers can transform potential customers into actual customers.

72% of customers trust a business more after reading positive reviews and testimonials.

Think about it. We’re only human! When potential customers see others raving about your products or services, they’re more likely to do business with you.

5. Awards Aren’t Just for Participation:

Entering relevant industry awards can boost your brand authority, especially if you win. Even nominations show you’re a force to be reckoned with. (We at Red Egg Marketing, Denver’s best marketing agency according to a very prestigious award we may or may not have won).

Why Is Brand Authority So Important?

Brand authority is like wearing a superhero cape (minus the cape). It gives you superpowers! Here’s why it rocks:

• Customers Will Trust You More: People are more likely to buy from a brand they perceive as an expert.
• You’ll Attract Top Talent: The best employees want to work for the coolest companies. Having a strong brand authority is a surefire way to become one of the coolest companies out there (at least in your niche!).
• You’ll Be Able to Charge More, Honey! When you’re seen as an expert, people are willing to pay a premium for your products or services.

Let Us Help You Build Your Brand Authority

Building brand authority takes time and effort, but the rewards are more than worth it. Here at Red Egg Marketing, we can help you craft a killer brand strategy, create awesome content, and navigate the social media jungle so your brand authority really shines. Our advice? Ditch the DIY approach and let us help you become the Beyonce of your industry (we can’t promise the dancing skills though, but you can check out our Head Egg Ryan dancing on our TikTok page). Contact us today!