Managing your online presence is incredibly important! A good reputation online will attract new customers and keep your existing customers coming back. Whether your company is local or global and whether you sell goods and services online or in a physical store, it is vital for your success to have online presence management.
The thing to remember is, you are competing in a very crowded online space. Everyone in your industry or niche, local or global, are all competing for the same customers. Having a good team for online presence management ensures potential customers will seek your business out. Here’s how you do it.
Website & SEO
Improving your online presence won’t happen overnight. Having a high-quality website that is optimized for search engines is how people will find your business, learn more about your products and services, and then take action.
First thing’s first, to get your website actually found and ranked by search engines, you need to have a good Search Engine Optimization (SEO) strategy. SEO helps improve the value of your website, boost your brand recognition, and give your company the reputation it needs to succeed in a crowded online world.
On top of having your website found, you need to ensure your website is mobile-friendly. Having a visually appealing website, as more online searches are now being made from a mobile device instead of a laptop or desktop computer, is more important than ever. A digital marketing company can help with website development and optimizing your website for SEO.
Manage Your Listings
Ensuring your business information is correct on all listings online is crucial for your online presence. If your online listings have incorrect information, your customers will be confused, which will result in lost sales.
Sites like Google My Business, Facebook, and Yelp offer more visibility for your business, but if they have your information wrong and those websites rank higher than yours, customers will get the wrong information about you. Tools like Moz’s online presence checker can help you update your location data on partner sites instantly, to be sure customers are seeing the most accurate information. They also ensure your location data is cleaned up, consistent, and properly formatted with their extensive information review process.
To increase reviews, try sending emails to customers after they have made a purchase. This review strategy increases the likelihood of a customer leaving a review since the purchase is fresh in their mind! In the email, provide easy links for reviews, as you want to remove as much friction as possible between your request and their ability to submit a review.
Contact those who leave you great reviews. If you see a positive review on Yelp or a tagged image on Instagram, say thanks! Letting customers know you appreciate their reviews will encourage others to do the same and humanize your company. You can also ask for permission to share their reviews on your website or social media channels.
Ignoring negative reviews won’t make them go away, so it’s best to contact those who leave you negative reviews. Try to respond to negative reviews, especially if you think the reviewer’s complaint is justified or other customers complained about the same issue. This is a great learning opportunity for your customers to improve your business.
If you’re looking for a digital marketing company that can also help with your online presence management, look no further. Red Egg Marketing is not only an email marketing agency, but we also help increase reviews for your business and can create a strategy to get customers purchasing your products and services. Contact us today to get started.